I think it's that the goal posts have shifted, i.e. distribution used to be the bottleneck for alot of people but now that it's easy (for internet businesses) t

I think it's that the goal posts have shifted, i.e. distribution used to be the bottleneck for alot of people but now that it's easy (for internet businesses) there's a new bottleneck. There's so much stuff on the internet that it's a problem of discovery, which is why Google became so dominant.