11 ms·

Tumblr CEO David Karp is stepping down from the company

106 points by mtwstudios 9y ago

QAPereo 9y ago
https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb831e https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.
- adammck 9y ago
  Wow, that New Posts chart is brutal. This nearby link[1] seems to claim that Yahoo failed to "not screw it up", but the details are extremely vague. I'm unclear what could have caused such a dramatic reversal. ~Everyone left, but why? What changed? [1] https://qz.com/735583/ https://qz.com/735583/
  - spike021 9y ago
    I think part of the problem was the content began to congeal into the same kinds of posts. Even the exact same posts. The reblog feature meant a lot of content was just being endlessly re-posted, sometimes with a comment and sometimes not. So there were much fewer unique posts, and thus less reason/interest to invest time into making new posts. At least this was my perception as a somewhat regular user among friends several years ago and why I ended up stopping using the platform.
  - kradeelav 9y ago
    Anecdotal opinion ahead, but from someone who's been an avid user since 2010-12-ish (in a variety of scenes but mostly in illustration). Personally, it's felt like a death of a thousand cuts. Tumblr was a gift to people who wanted one place to share "fandom" material whether it be fanart, fic, various graphics - basically a great place to land when livejournal/dreamwidth started going, and as someplace a little more personal and "warm" than twitter. There's been an ongoing harassment problem in recent years (similar to what twitter is facing) that didn't help, and tumblr's user base feels more anti-corp than most social media platforms, so the Yahoo buyout probably hurt it worse than usual. Pair that with the invasive advertisement "tweaks" (the algorithm-based feed was a nasty change for small creators like myself; it's not something that a third-party extension like xkit can get rid of easily) and the rise of alternatives like mastodon - and they've got a problem. I still think tumblr has a lot of potential - it's still my favorite platform for the "fandom" scene and as an amazingly versatile platform for illustration/animation portfolios (ie a cleaner version of blogspot) - but I'm not optimistic these days.
  - adventured 9y ago
    There is now a better way to do what Tumblr was trying to do. Their stated mission was basically to dramatically simplify expression. Young people hate writing very much text. Young people hate using posting interfaces of the sort Tumblr utilizes (it still comes across as a CMS posting system). Young people hate too much effort toward customization, which is required to make a Tumblr page look half decent. Enter Snapchat, WhatsApp, Kik, Viber, Instagram etc. Click, record video, send. Click, snap, add four words, send. No layout customization bullshit. No concerns about something on your page breaking by mistake and having no idea how to fix it to get it back to normal. No diary/journal or blog text aspect, which most people have zero interest in. It's too useful for what its newer users want (the ones that would be signing up and providing growth). Simply put, Tumblr is a dinosaur. It happened that fast.
    - yesiamyourdad 9y ago
      That's what I was going to say but better and more detailed. I think most of Tumblr's core has migrated to IG, Snapchat, and some of those others I'm not hip to. I always saw Tumblr as a simplified MySpace but it had much of that same appeal - you could customize your templates and basically turn it into a teenager's room covered with posters and crap if that's what you wanted. On mobile all that is wasted - what looks impressive on desktop gets lost on mobile. So they're going the way of MySpace now.
    - adjkant 9y ago
      I actually disagree strongly with this analysis, and I want to detail some stuff here. Tumblr was something that artists and fandoms took pride in putting time into. The grassroots were always the holder of the users despite everything mentioned here, even in 2010 and earlier. XKit tried its best to cater to the fans, but it felt as if it was being fought every step of the way by Tumblr itself. They had the power users that drove it, they will for some time still too, but again and again, they ignored the needs of their users, and the terribly broken comment system barely got a marginal fix just recently (past year?), which is still broken on individual blogs often. Blogs often got deleted for unknown reasons without warning and tons of users lost years of content and conglomeration of information. I don't see Tumblr being in the same category as any of those you listed really except for maybe Instagram, where more professional artists are thriving. The culture was always the glue of Tumblr, and none of those services have it. The CMS posting style was fine. The customization was great, and while retro, suited the community. There are tons of great text posts and educational content that was immensely helpful towards LGBT youth, sexual discovery, getting real history lessons to supplement the broken US high school history classes, art, music, fandoms, and so much more. Lots of it is still there even today. But it's a fringe community with very little marketing or ad value and a community that hates corporations more than any other group I can think of. There was never a path to monetization. I'm just sad to see it be killed through neglect of its true potential and actively pushing away users it felt like. I think its creator took a few wrong steps but in the end, realized there wasn't anything he could do with it and is hence moving on.
  - praisewhitey 9y ago
    I can't speak to everyone, but my artist friends all moved to Instagram because it's a better place to post photos/videos, and the comment system is preferable.
    - eigenstuff 9y ago
      As an artist, yeah. I have a pretty big tumblr following that I've built up over the years, but I also prefer instagram even though I've only had it for a little over a year and haven't built up nearly as big of a base. I think for me it's that instagram feels more for the everyman, in a way. Plenty of grandparents out there with instagrams full of their grandkids, y'know? You reach a much broader audience.
- tedmiston 9y ago
  > Yahoo has written down $712 million of the original $990 million that it paid for Tumblr Brutal
  - B1FF_PSUVM 9y ago
    I take it you didn't see the MS write down of Nokia mobile phones. Over ten times that, 7.6 billion USD: https://www.theverge.com/2015/7/8/8910999/microsoft-job-cuts-2015-nokia-write-off https://www.theverge.com/2015/7/8/8910999/microsoft-job-cuts... Worse than brutal, a shame. And Windows Phone 8.1 was actually a good platform. I'm back on iOS, and it feels like being kicked back to the 20th century.
    - kryptiskt 9y ago
      HP had to take a write down of $8.8B after their Autonomy acquisition.
      - rrdharan 9y ago
        ... and Time Warner wrote down AOL by $45B. https://www.wsj.com/articles/SB1043702683178461304 https://www.wsj.com/articles/SB1043702683178461304
        jzawodn 9y ago
        That. Was. Awesome.
    - dingo_bat 9y ago
      > And Windows Phone 8.1 was actually a good platform. Also, Nokia was a world leader. Imagine what all that manufacturing and design capability could have accomplished. Sad waste.
- arkades 9y ago
  That author keeps referring to the “end of their sigmoid curve.” It’s not a sigmoidal function; new accounts aren’t finite. If engagement took off again, they can have another log phase. He’s just bandying about a technical jargon term to try and look mathematically insightful when he means to say “growth has slowed.” But that doesn’t sound fancy enough.
- chisleu 9y ago
  Absolutely. Although 5 years old, /r/tumblrinaction didn't really start being used until 4 years ago. For non-reddit users, it is a reactionary subreddit for crazy Tumblr nonsense that floats around the echo chambers of the site. I think the decline in use was caused in part by the polarization of extreme feminism (think: all men are rapists) and red pill (think: feminism is cancer) nonsense. It became hard to have any reasonable conversation without posts being shared and brigaded by extremists. Other platforms became better, IMHO.
mrmekon 9y ago
Tumblr was the easiest way to setup a simple stream-of-photos blog, so I used it often. I recently moved all of my "blogs" off of it because visiting one slowed desktop browsers to a crawl, and literally crashed mobile browsers. Dev tools showed a minimum of 20MB transferred when visiting my site, and it quickly ran up to 60+MB if you touched the scrollbar. That is a lot of prefetching. Just visiting tumblr.com while not logged in currently transfers 8MB, and displays a content-less landing page.
- krisdol 9y ago
  Exploring tumblr today is like exploring myspace pages in 2006. No matter how powerful your PC, it's a miserably slow site to browse and, in my opinion, difficult to mentally ingest content from.
- Doctor_Fegg 9y ago
  Ironically, one of the other sites that has that effect on my Mac is theverge.com, host of TFA.
- Laforet 9y ago
  I have a reasonably powerful desktop computer (i7 3770, 12GB ram) and tumblr seems to be the only site capable of consistently crashing firefox and chrome every 30 minutes with only a couple of tabs open. I have no idea how they managed that.
deleted 9y ago
[deleted]
giobox 9y ago
Did anyone really think that with a Yahoo acquisition this would go any other way? Great for the original Tumblr team getting their probably deserved payday, not much else. I did love how Tumblr embraced the mess of custom styling etc they supported - was refreshing to visit a crowd driven site where everyone's profile isn't the same stale standard template.
- danso 9y ago
  I loved Tumblr. I was a casual user but not only was it fun for a time, it opened my eyes to how important details are in implementation. I mean in the sense that I thought Tumblr wouldn't be useful to me because I already had my own WordPress blog (and various Jekyll blogs), but Tumblr's opinionated refinements and limitations made for a substantially new content-creating experience. And it was something I could only grok by trying out Tumblr. Didn't use it much after the Yahoo acquisition. Nothing relating to Yahoo, had just moved onto other things. But I don't know what blame to assign to Yahoo, other than the sin of not being more aggressive in trying to "do" something. But it's not clear that trying to aggressively iterate Tumblr would be better than being hands-off about it. What would Tumblr be like if Yahoo hadn't acquired it? It was a great platform but I never got the sense -- in the way that I have with Instagram and Snapchat -- that Tumblr was capable of rapidly innovating while preserving the core experience.
- dboreham 9y ago
  If you look at the DAU graph they sold at pretty much the optimal time.
manigandham 9y ago
WhatsApp, Instagram, Snapchat, etc. are the popular networks now. Tumblr naturally declined regardless of Yahoo (which definitely failed at integrating its adtech and never made any money). That's how it goes with social networks, it's a cycle of latest and greatest, and the whims of the public can change in a few short years.
- 1_2__4 9y ago
  None of those have adult communities in the rounding error of the scale Tumblr does.
  - manigandham 9y ago
    ...reddit does. Also the adult sites are building their own communities now, no need for a limited separate network.
  - asdfasdfas112 9y ago
    uhmm... are you kidding? they all do... only exception might be WhatsApp.
- JoshMnem 9y ago
  I don't know if it's only that. I stopped using Tumblr when Yahoo bought it, and actively deleted or abandoned my Tumblr sites when Verizon bought it.
  - manigandham 9y ago
    Why? How many people on Tumblr really care that Yahoo or Verizon owns it?
    - JoshMnem 9y ago
      Probably a lot. See my other comment in this thread. Once the core users and thought leaders depart, all that is left is a zombie.
  - 9y ago
alfithehermutt 9y ago
I would too tumblr's day has passed. Marissa made a huge mistake betting on tumblr. The pornography and toxic community killed what could have been a strong twitter microblog service.
- kenning 9y ago
  It's great for pornography though.
- daggerr 9y ago
  How did it kill if this sort of content attracted people there in the first place? It was the Tumblr's "culture".
- dna_polymerase 9y ago
  I get the pornography part, whenever you are checking a simple site it can happen that there is NSFW stuff visible without a warning. However, toxic community? I never had that impression. That said I never used Tumblr for longer periods and I don't get how to comment on stuff or really interact there.
  - erebus_rex 9y ago
    Can't speak for OP but Tumblr has a pretty big SJW subculture; screenshots from more esoteric or radical discussions get some ridicule on reddit and elsewhere. Check (the equally toxic) subreddit tumblrinaction for a sample of this type of content. I can't tell you how representative that is of the whole site though as I am also not a tumblr user.
    - free_everybody 9y ago
      I'd like to point out that you're referencing hand picked, extreme examples of a community. There's a massive bias. You have no way of knowing what Tumblr is like based on these examples.
      - 9y ago
bernardino 9y ago
Unfortunately, I deleted my blog a year ago but I used Tumblr from 2009 to 2016, around from age 14 (when I got my first laptop) to age 21. My blog went through many stages: I went from having a quality blog to having an astronomy/science blog to having a surf/beach blog to having a film/tv-show blog to having a design/architecture/animation blog to having a literature/poetry/quotes blog to having a spirituality/art blog. The community on Tumblr was particularly wonderful since it always aligned with what your blog interests where. I had many friends over the years, i.e. a woman from New York who I met when she was in high school and I was in high school (we video chatted and talked for almost four years), a woman from Paris studying for a masters in translation in Scotland when I had my literature/poetry/quotes blog (I remember her recommending I read Pride and Prejudice and I saying I would only read Pride and Prejudice if she watched The Godfather), a man from London who was a father when I had a spirituality blog (we would philosophize about things). Above all, while these days I try to use the internet less and I am not a part of many social media platforms, I remember those days fondly and some lates nights, I think I wish I still had my blog and my followers and the people who I was following. I do not think there is/or will ever be a better place for an internet community than Tumblr was for me.

106 points by mtwstudios 9y ago

https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb831e https://medium.com/@somospostpc/tumblr-is-tumbling-d6deb3bb8... Seems like this might have something to do with it.

adammck 9y ago
Wow, that New Posts chart is brutal. This nearby link[1] seems to claim that Yahoo failed to "not screw it up", but the details are extremely vague. I'm unclear what could have caused such a dramatic reversal. ~Everyone left, but why? What changed? [1] https://qz.com/735583/ https://qz.com/735583/
- spike021 9y ago
  I think part of the problem was the content began to congeal into the same kinds of posts. Even the exact same posts. The reblog feature meant a lot of content was just being endlessly re-posted, sometimes with a comment and sometimes not. So there were much fewer unique posts, and thus less reason/interest to invest time into making new posts. At least this was my perception as a somewhat regular user among friends several years ago and why I ended up stopping using the platform.
- kradeelav 9y ago
  Anecdotal opinion ahead, but from someone who's been an avid user since 2010-12-ish (in a variety of scenes but mostly in illustration). Personally, it's felt like a death of a thousand cuts. Tumblr was a gift to people who wanted one place to share "fandom" material whether it be fanart, fic, various graphics - basically a great place to land when livejournal/dreamwidth started going, and as someplace a little more personal and "warm" than twitter. There's been an ongoing harassment problem in recent years (similar to what twitter is facing) that didn't help, and tumblr's user base feels more anti-corp than most social media platforms, so the Yahoo buyout probably hurt it worse than usual. Pair that with the invasive advertisement "tweaks" (the algorithm-based feed was a nasty change for small creators like myself; it's not something that a third-party extension like xkit can get rid of easily) and the rise of alternatives like mastodon - and they've got a problem. I still think tumblr has a lot of potential - it's still my favorite platform for the "fandom" scene and as an amazingly versatile platform for illustration/animation portfolios (ie a cleaner version of blogspot) - but I'm not optimistic these days.
- adventured 9y ago
  There is now a better way to do what Tumblr was trying to do. Their stated mission was basically to dramatically simplify expression. Young people hate writing very much text. Young people hate using posting interfaces of the sort Tumblr utilizes (it still comes across as a CMS posting system). Young people hate too much effort toward customization, which is required to make a Tumblr page look half decent. Enter Snapchat, WhatsApp, Kik, Viber, Instagram etc. Click, record video, send. Click, snap, add four words, send. No layout customization bullshit. No concerns about something on your page breaking by mistake and having no idea how to fix it to get it back to normal. No diary/journal or blog text aspect, which most people have zero interest in. It's too useful for what its newer users want (the ones that would be signing up and providing growth). Simply put, Tumblr is a dinosaur. It happened that fast.
  - yesiamyourdad 9y ago
    That's what I was going to say but better and more detailed. I think most of Tumblr's core has migrated to IG, Snapchat, and some of those others I'm not hip to. I always saw Tumblr as a simplified MySpace but it had much of that same appeal - you could customize your templates and basically turn it into a teenager's room covered with posters and crap if that's what you wanted. On mobile all that is wasted - what looks impressive on desktop gets lost on mobile. So they're going the way of MySpace now.
  - adjkant 9y ago
    I actually disagree strongly with this analysis, and I want to detail some stuff here. Tumblr was something that artists and fandoms took pride in putting time into. The grassroots were always the holder of the users despite everything mentioned here, even in 2010 and earlier. XKit tried its best to cater to the fans, but it felt as if it was being fought every step of the way by Tumblr itself. They had the power users that drove it, they will for some time still too, but again and again, they ignored the needs of their users, and the terribly broken comment system barely got a marginal fix just recently (past year?), which is still broken on individual blogs often. Blogs often got deleted for unknown reasons without warning and tons of users lost years of content and conglomeration of information. I don't see Tumblr being in the same category as any of those you listed really except for maybe Instagram, where more professional artists are thriving. The culture was always the glue of Tumblr, and none of those services have it. The CMS posting style was fine. The customization was great, and while retro, suited the community. There are tons of great text posts and educational content that was immensely helpful towards LGBT youth, sexual discovery, getting real history lessons to supplement the broken US high school history classes, art, music, fandoms, and so much more. Lots of it is still there even today. But it's a fringe community with very little marketing or ad value and a community that hates corporations more than any other group I can think of. There was never a path to monetization. I'm just sad to see it be killed through neglect of its true potential and actively pushing away users it felt like. I think its creator took a few wrong steps but in the end, realized there wasn't anything he could do with it and is hence moving on.
- praisewhitey 9y ago
  I can't speak to everyone, but my artist friends all moved to Instagram because it's a better place to post photos/videos, and the comment system is preferable.
  - eigenstuff 9y ago
    As an artist, yeah. I have a pretty big tumblr following that I've built up over the years, but I also prefer instagram even though I've only had it for a little over a year and haven't built up nearly as big of a base. I think for me it's that instagram feels more for the everyman, in a way. Plenty of grandparents out there with instagrams full of their grandkids, y'know? You reach a much broader audience.
tedmiston 9y ago
> Yahoo has written down $712 million of the original $990 million that it paid for Tumblr Brutal
- B1FF_PSUVM 9y ago
  I take it you didn't see the MS write down of Nokia mobile phones. Over ten times that, 7.6 billion USD: https://www.theverge.com/2015/7/8/8910999/microsoft-job-cuts-2015-nokia-write-off https://www.theverge.com/2015/7/8/8910999/microsoft-job-cuts... Worse than brutal, a shame. And Windows Phone 8.1 was actually a good platform. I'm back on iOS, and it feels like being kicked back to the 20th century.
  - kryptiskt 9y ago
    HP had to take a write down of $8.8B after their Autonomy acquisition.
    - rrdharan 9y ago
      ... and Time Warner wrote down AOL by $45B. https://www.wsj.com/articles/SB1043702683178461304 https://www.wsj.com/articles/SB1043702683178461304
      - jzawodn 9y ago
        That. Was. Awesome.
  - dingo_bat 9y ago
    > And Windows Phone 8.1 was actually a good platform. Also, Nokia was a world leader. Imagine what all that manufacturing and design capability could have accomplished. Sad waste.
arkades 9y ago
That author keeps referring to the “end of their sigmoid curve.” It’s not a sigmoidal function; new accounts aren’t finite. If engagement took off again, they can have another log phase. He’s just bandying about a technical jargon term to try and look mathematically insightful when he means to say “growth has slowed.” But that doesn’t sound fancy enough.
chisleu 9y ago
Absolutely. Although 5 years old, /r/tumblrinaction didn't really start being used until 4 years ago. For non-reddit users, it is a reactionary subreddit for crazy Tumblr nonsense that floats around the echo chambers of the site. I think the decline in use was caused in part by the polarization of extreme feminism (think: all men are rapists) and red pill (think: feminism is cancer) nonsense. It became hard to have any reasonable conversation without posts being shared and brigaded by extremists. Other platforms became better, IMHO.

mrmekon 9y ago

Tumblr was the easiest way to setup a simple stream-of-photos blog, so I used it often. I recently moved all of my "blogs" off of it because visiting one slowed desktop browsers to a crawl, and literally crashed mobile browsers. Dev tools showed a minimum of 20MB transferred when visiting my site, and it quickly ran up to 60+MB if you touched the scrollbar. That is a lot of prefetching. Just visiting tumblr.com while not logged in currently transfers 8MB, and displays a content-less landing page.

krisdol 9y ago
Exploring tumblr today is like exploring myspace pages in 2006. No matter how powerful your PC, it's a miserably slow site to browse and, in my opinion, difficult to mentally ingest content from.
Doctor_Fegg 9y ago
Ironically, one of the other sites that has that effect on my Mac is theverge.com, host of TFA.
Laforet 9y ago
I have a reasonably powerful desktop computer (i7 3770, 12GB ram) and tumblr seems to be the only site capable of consistently crashing firefox and chrome every 30 minutes with only a couple of tabs open. I have no idea how they managed that.

deleted 9y ago

[deleted]

giobox 9y ago

Did anyone really think that with a Yahoo acquisition this would go any other way? Great for the original Tumblr team getting their probably deserved payday, not much else. I did love how Tumblr embraced the mess of custom styling etc they supported - was refreshing to visit a crowd driven site where everyone's profile isn't the same stale standard template.

danso 9y ago
I loved Tumblr. I was a casual user but not only was it fun for a time, it opened my eyes to how important details are in implementation. I mean in the sense that I thought Tumblr wouldn't be useful to me because I already had my own WordPress blog (and various Jekyll blogs), but Tumblr's opinionated refinements and limitations made for a substantially new content-creating experience. And it was something I could only grok by trying out Tumblr. Didn't use it much after the Yahoo acquisition. Nothing relating to Yahoo, had just moved onto other things. But I don't know what blame to assign to Yahoo, other than the sin of not being more aggressive in trying to "do" something. But it's not clear that trying to aggressively iterate Tumblr would be better than being hands-off about it. What would Tumblr be like if Yahoo hadn't acquired it? It was a great platform but I never got the sense -- in the way that I have with Instagram and Snapchat -- that Tumblr was capable of rapidly innovating while preserving the core experience.
dboreham 9y ago
If you look at the DAU graph they sold at pretty much the optimal time.

manigandham 9y ago

WhatsApp, Instagram, Snapchat, etc. are the popular networks now. Tumblr naturally declined regardless of Yahoo (which definitely failed at integrating its adtech and never made any money). That's how it goes with social networks, it's a cycle of latest and greatest, and the whims of the public can change in a few short years.

1_2__4 9y ago
None of those have adult communities in the rounding error of the scale Tumblr does.
- manigandham 9y ago
  ...reddit does. Also the adult sites are building their own communities now, no need for a limited separate network.
- asdfasdfas112 9y ago
  uhmm... are you kidding? they all do... only exception might be WhatsApp.
JoshMnem 9y ago
I don't know if it's only that. I stopped using Tumblr when Yahoo bought it, and actively deleted or abandoned my Tumblr sites when Verizon bought it.
- manigandham 9y ago
  Why? How many people on Tumblr really care that Yahoo or Verizon owns it?
  - JoshMnem 9y ago
    Probably a lot. See my other comment in this thread. Once the core users and thought leaders depart, all that is left is a zombie.
- 9y ago

alfithehermutt 9y ago

I would too tumblr's day has passed. Marissa made a huge mistake betting on tumblr. The pornography and toxic community killed what could have been a strong twitter microblog service.

kenning 9y ago
It's great for pornography though.
daggerr 9y ago
How did it kill if this sort of content attracted people there in the first place? It was the Tumblr's "culture".
dna_polymerase 9y ago
I get the pornography part, whenever you are checking a simple site it can happen that there is NSFW stuff visible without a warning. However, toxic community? I never had that impression. That said I never used Tumblr for longer periods and I don't get how to comment on stuff or really interact there.
- erebus_rex 9y ago
  Can't speak for OP but Tumblr has a pretty big SJW subculture; screenshots from more esoteric or radical discussions get some ridicule on reddit and elsewhere. Check (the equally toxic) subreddit tumblrinaction for a sample of this type of content. I can't tell you how representative that is of the whole site though as I am also not a tumblr user.
  - free_everybody 9y ago
    I'd like to point out that you're referencing hand picked, extreme examples of a community. There's a massive bias. You have no way of knowing what Tumblr is like based on these examples.
    - 9y ago

bernardino 9y ago

Unfortunately, I deleted my blog a year ago but I used Tumblr from 2009 to 2016, around from age 14 (when I got my first laptop) to age 21. My blog went through many stages: I went from having a quality blog to having an astronomy/science blog to having a surf/beach blog to having a film/tv-show blog to having a design/architecture/animation blog to having a literature/poetry/quotes blog to having a spirituality/art blog. The community on Tumblr was particularly wonderful since it always aligned with what your blog interests where. I had many friends over the years, i.e. a woman from New York who I met when she was in high school and I was in high school (we video chatted and talked for almost four years), a woman from Paris studying for a masters in translation in Scotland when I had my literature/poetry/quotes blog (I remember her recommending I read Pride and Prejudice and I saying I would only read Pride and Prejudice if she watched The Godfather), a man from London who was a father when I had a spirituality blog (we would philosophize about things). Above all, while these days I try to use the internet less and I am not a part of many social media platforms, I remember those days fondly and some lates nights, I think I wish I still had my blog and my followers and the people who I was following. I do not think there is/or will ever be a better place for an internet community than Tumblr was for me.