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1.) Automated ID systems for supermarkets. Walk into a store, store knows who you are. No checkout needed. Just walk out. Of course, nobody will ever use this
by Fiahil 9y ago
1.) Automated ID systems for supermarkets. Walk into a store, store knows who you are. No checkout needed. Just walk out.
Of course, nobody will ever use this feature as a mean of enhancing their "targeted marketing" nor creating a "targeted pricing" strategy. For me, this is a big NO-NO and should go straight to the malevolent usage list.
- krapp 9y agoWow... so not only could it correlate someone's identity with their race and possibly religion, and anything else that could be gleaned from existing social media and added to a proprietary "loss prevention" database, it would also be able to debit arbitrarily from someone's account without any intervention. And from the point of view of the customer, it would be the most convenient thing ever. That seems to blatantly exploitative on so many levels, with so much potential for abuse, that I have to assume someone will implement it within a decade. Probably Amazon.
- bsenftner 9y agoYou're late. Amazon is testing this with grocery stores now.
- emiliobumachar 9y agoIf enough people won't tolerate price discrimination, there's money to be made if a store will pledge not to do it. But if there's only one walk-out supermarket available, and it does price discriminate, and it's not too outrageous, I'm in. Waiting in line for checkout is very bothersome for me, and I like my job very much, so I'll pay more than my hourly rate at work to get out of each hour of line. (extra bothersome if there's untargeted marketing blaring through some speakers while I wait, 1984-style. But I already avoid those supermarkets) Nobody likes price discrimination, but there are advantages. Poor people pay much, much less. It's ironic that we're always coming up with inefficient measures full of collateral damage to ease thing up on the poor, but we'll rail against price discrimination like it's Salem.
- fjsolwmv 9y agoDid you know grocery delivery is available?
- mekkkkkk 9y agoNow that's a presumptuous thing to say.
- emiliobumachar 9y agoNot in my city, but thanks for the intention.
- vlehto 9y agoPeople are pretty OK with price discrimination all the time if its open. Like "discount for veterans" and nobody bats an eye.
- tdb7893 9y agoThey don't do targeted pricing as far as I know but I thought they have been doing the targeted marketing with your purchasing history for a couple decades already. They already have your info from your credit cards