4 ms·

This sounds more like an issue with your ad targetting than with Facebook. First step: only target users in countries that you care about and (sadly) do not ta

• npkarnik 9y ago
  I disagree that any specific advice will help an individual marketer...I think the biggest issue is that the economics of acquisition on social (factoring in internet marketing budgets and customer LTV) doesn't work well for brands that aren't already operating at significant scale. Otherwise, Teespring would be a billion dollar company by now ;) My guess is that social marketing works ok for brands that have a strong competitive position AND healthy margins.
  • CaveTech 9y ago
    Healthy margins and product appeal moreso than competitive position. Teesprings product offering is far too broad to benefit specific targeting which really just leads to low user intent, which leads to huge acquisition costs. No one gets excited for tshirts. Products outside of these hugely saturated markets do amazingly well if you know what you're doing.
• stanmancan 9y ago
  Did you watch the video that the parent shared? From the sounds of it, targeting didn't seem to help at all. The video stated that they seem to think that clickfarmers will like -anything- so that a sudden surge of likes from a specific region on a specific page seems less fishy.
  • api 9y ago
    That is what we found. Targeting didn't matter. YMMV of course but we did not find Facebook ads effective at anything but reaching click farms.