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They don't value all users equally, ones in North America are generally worth considerably more. From a quick search, I can't find any more recent info, but in
by Deimorz 9y ago
They don't value all users equally, ones in North America are generally worth considerably more. From a quick search, I can't find any more recent info, but in Jan 2016 a user from USA/Canada was worth $13.54/quarter [1], so that would be about $54/year.
[1]: https://www.theguardian.com/technology/2016/jan/28/how-much-are-you-worth-to-facebook https://www.theguardian.com/technology/2016/jan/28/how-much-...
- avdempsey 9y agoAlso, the users who can afford to pay to remove ads may be the same ones that increase the value of their advertising products overall.
- pbhjpbhj 9y agoExactly, Facebook have access to eyeballs that other media corps don't. The value is in part because of the aggregate being comprehensive, as you remove people from the sample the resulting data gets less valuable much faster.