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But it would be interesting to see how they use musical.ly. Toutiao has AI capabilities and I think they want to make use of the lip-syncing ability.
by Ravikiran 9y ago
But it would be interesting to see how they use musical.ly. Toutiao has AI capabilities and I think they want to make use of the lip-syncing ability.
- adventured 9y agoI agree and I actually would expect Toutiao to do plenty of innovative things within the space they can work in, within the confines of what's allowed. I would expect one of these companies will want to attempt what Sony did and accumulate a music business. The question will be how they can manage to align that with the media restrictions they have to live within. Maybe Toutiao is young enough to still dare to attempt it, I think the older, larger Chinese Internet companies long ago learned to avoid challenging the CPC's boundaries. In a less restricted atmosphere, companies like Snapchat or Twitter would be prime take-over targets for some of the Chinese giants looking for international expansion. I think a company like Tencent might have acquired Twitter by now if they could operate the platform without censorship trouble.
- Ravikiran 9y agoI agree with you. When it comes to media restrictions, there are a lot of challenges chinese companies will face. In Musical.ly's case, it is an app. More importantly, a teen app - a market, companies have been trying to target and succeed but have been unable to barring a few (Snap amongst the list). When it comes to app, companies will be ready to compromise to get as much data as possible (available).