4 ms·

Mark wrote a similarly interesting article about the typography in Mad Men a couple of years ago too. http://www.marksimonson.com/article/236/mad-men-mad-props

• commieneko 16y ago
  I've also noticed a couple of glitches on _Mad Men_. In the first season, the glass doors of the upscale-wanna-be department store the agency is working with has machine cut film lettering, a poorly spaced script, rather than hand painted letters. It's not impossible there was some kind of manual, stencil based system in use in the 60's, but I'm not aware of it. Also, a lot of the hand drawn layouts and designs pinned up on the wall in Sal's office are actually pages from Andrew Loomis's excellent book _Creative Illustration_. And most of the designs would have been more at home in the late 30's to mid 40's. But hey, in this case it's just wallpaper... Still a great series, and as a child of the late 50's, early 60's I can say they get an amazing amount of details right.
• joezydeco 16y ago
  There was a hullabaloo last week with the premiere of Season 4. Arial was suspected as a culprit, thankfully someone tracked down the new SCDP logo and sure enough it's accurate: (If you aren't spoiler free on seasons 1 through 3, don't look) http://burndownblog.wordpress.com/2010/07/26/mad-men-font-fail-or-was-it/ http://burndownblog.wordpress.com/2010/07/26/mad-men-font-fa...