AMP doesn't need to exist to encourage slim pages. Weight loading times higher in the Pagerank algorithm, and voila. (They do this already, but it's mild) Whe

AMP doesn't need to exist to encourage slim pages. Weight loading times higher in the Pagerank algorithm, and voila. (They do this already, but it's mild) Where AMP gets a disproportionately high representation in search results, making an obvious target for content creators, and encouraging lock-in.