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I was confused because I just presumed this was some guerilla marketing by Apple and a way to virally promote the phone. I just didn't think that the daughter c

• otterley 9y ago
  Apple doesn't do guerilla marketing, though.
  • MBCook 9y ago
    When I first saw it I honestly wondered. No one who works at Apple would possibly think this was a good idea. They know they’ll get fired. Unless it’s intentional. Sort of like when they “leak” things to the press. Perhaps something to build some buzz against the ‘Apple is doomed and will only make 57 phones by Christmas!’ stories. Nope, just an incredibly poor decision. Unless he wanted to get fired.
  • freehunter 9y ago
    That we know of. How many of the "leaks" we see before each iPhone release are actual leaks and how many are submarine ads? We may never know.
    • MBCook 9y ago
      It’s widely thought that a number of things come directly from Apple. Leaks that point out/say other negative leaks are true often seem to be from Apple. A sort of unofficial official statement. It’s also thought that they leak things sometimes so people will have some time to get used to the information before it’s officially announced. That may have been the case with the leaks about headphone removal on the iPhone 7 months ahead of the device’s announcement. That way when the time came the stories were about the headphone removal but also other things. If it hadn’t already been discussed a lot there’s a decent chance it would’ve ONLY been about the headphone removal. But those kinds of leaks tend to be to reporters or bloggers that Apple is familiar with. As far as I know they’ve never actually done any “geurrila“ style stuff.