5 ms·
Sadly some people can’t tell the difference between a sponsored read and an endorsement precisely because they make it sound like an endorsement.
by mrhappyunhappy 9y ago
Sadly some people can’t tell the difference between a sponsored read and an endorsement precisely because they make it sound like an endorsement.
- greedo 9y agoEven when you can tell the difference, it's hard to ignore the effect of someone you enjoy listening to do the read. With my favorite podcasts, I enjoy the "company" of the hosts, and have an implicit bias towards what they say. So an ad read by them is extremely effective. If it was a canned commercial like on TV, I'd be able to tune it out much more effectively.
- mrhappyunhappy 9y agoGood point!
- colmvp 9y agoI can't help but laugh when the guys at Pod Save America plug Square Cash and other companies
- rsynnott 9y agoThey advertise one of the non-Casper mattress brands, though. Internet mattress hipsters! Also, two brands of internet razor. Podcasts seem to specialize in advertising things that I definitely would want to buy in an actual shop and not the internet.
- pbhjpbhj 9y agoThat's against the law in Europe, sponsored content and ads have to be clearly identified.
- greedo 9y agoThey do identify them as sponsors. The just read the ad spots during the normal podcast, in the same conversational tone as the podcast itself. They sound just like podcast content, and even with disclaimers, they have a strong effect.