4 ms·

A bit of headline fail there: "Introducing Surface Book 2, the most powerful Surface Book ever" Out of the two of them so far?

Rhapso 9y ago
No it is a prophecy: The rest of them will be less powerful.
- matthew349hall 9y ago
  Haha yes
dandare 9y ago
Thank you Apple for introducing this meaningless phrase to humanity's discourse.
- rob74 9y ago
  They talk the Apple talk, but can they walk the Apple walk? ;)
- jamesrcole 9y ago
  It's not meaningless. There's two reasons. Improvements along a particular dimension aren't always a given. If they said "Introducing the Apple iPhone 8 Plus, the lightest iPhone ever" they'd be lying. You can't assume that a newer model of something is always going to be more powerful. Language isn't purely literal. Especially when there's a limited number of words to market to people. You can't write a 10 000 essay. So mentioning a detail isn't just to communicate the literal facts, it's to highlight details, point out significant details. So when someone says "it's the most X ever" they are saying that the improvements are significant enough to make them notable.
reboog711 9y ago
Technically, 3 of them because they had a mini-refresh of the "Surface Book with Performance Base" around 1 year after the initial release.
seanmcdirmid 9y ago
Who wants to wager that the Surface Book 3 won't be even more powerful than the Surface Book 2?
- disconnected 9y ago
  I'll wait for Surface Book 3.11 for Workgroups.
  - gebeeson 9y ago
    That of course would then lead to the Surface Book 4 NT
    - kn0where 9y ago
      I'm looking forward to Surface Book 2000
      - ld00d 9y ago
        Surface Book ME
MikusR 9y ago
That's how Apple does it.
- PKop 9y ago
  I think they had enough sense to wait more than 2 generations to say it though.
  - jermaustin1 9y ago
    Either way, would you ever release a new version that wasn't as {positive adjective here}?
santoshalper 9y ago
I noticed that too... "Hasn't there been only one other, and wasn't it over a year ago? I would hope so."
mamon 9y ago
If they said "Most powerful LAPTOP ever" that could bring some legal issues on them. In EU there's a law that forbids using such an unsubstantiated/unverifiable/subjective claim in the advertisements. EDIT: Recalled one more detail: If you use a claim like that in the commercial then EU regulatory institutions can demand an actual peer reviewed research paper backing it up :)

Rhapso 9y ago

No it is a prophecy: The rest of them will be less powerful.

matthew349hall 9y ago
Haha yes

dandare 9y ago

Thank you Apple for introducing this meaningless phrase to humanity's discourse.

rob74 9y ago
They talk the Apple talk, but can they walk the Apple walk? ;)
jamesrcole 9y ago
It's not meaningless. There's two reasons. Improvements along a particular dimension aren't always a given. If they said "Introducing the Apple iPhone 8 Plus, the lightest iPhone ever" they'd be lying. You can't assume that a newer model of something is always going to be more powerful. Language isn't purely literal. Especially when there's a limited number of words to market to people. You can't write a 10 000 essay. So mentioning a detail isn't just to communicate the literal facts, it's to highlight details, point out significant details. So when someone says "it's the most X ever" they are saying that the improvements are significant enough to make them notable.

reboog711 9y ago

Technically, 3 of them because they had a mini-refresh of the "Surface Book with Performance Base" around 1 year after the initial release.

seanmcdirmid 9y ago

Who wants to wager that the Surface Book 3 won't be even more powerful than the Surface Book 2?

disconnected 9y ago
I'll wait for Surface Book 3.11 for Workgroups.
- gebeeson 9y ago
  That of course would then lead to the Surface Book 4 NT
  - kn0where 9y ago
    I'm looking forward to Surface Book 2000
    - ld00d 9y ago
      Surface Book ME

MikusR 9y ago

That's how Apple does it.

PKop 9y ago
I think they had enough sense to wait more than 2 generations to say it though.
- jermaustin1 9y ago
  Either way, would you ever release a new version that wasn't as {positive adjective here}?

santoshalper 9y ago

I noticed that too... "Hasn't there been only one other, and wasn't it over a year ago? I would hope so."

mamon 9y ago

If they said "Most powerful LAPTOP ever" that could bring some legal issues on them. In EU there's a law that forbids using such an unsubstantiated/unverifiable/subjective claim in the advertisements. EDIT: Recalled one more detail: If you use a claim like that in the commercial then EU regulatory institutions can demand an actual peer reviewed research paper backing it up :)