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You don't think Facebook provides value worth paying money for? They wouldn't have to charge premium members (assuming they could convert enough free users) muc

by j2bax 9y ago

You don't think Facebook provides value worth paying money for? They wouldn't have to charge premium members (assuming they could convert enough free users) much to match their ad revenue... They have over 2 billion users, at least a handful which you have to imagine would be willing to pay to socialize with privacy from external corporate entities. I understand why they had to make it free to get to this point, but they've got almost 7x the population of the United States as daily active users now. If they could convert 10% of their user base to pay $9.99/month, that's $24B a year... A decent start seemingly, and I can imagine there are many ways to further monetize those users with other services.

manigandham 9y ago
People are bad at judging value. Facebook might be valuable for them but they dont want to pay for it. People barely pay $10/month for news or music, let alone social media. There are also plenty of alternatives, both free and paid, and not much advantage in any one single platform.
marcosdumay 9y ago
I don't think any version of Facebook that bills their users would be viable. None at all. There's something that could be viable it bundled with other products. That something would be much more like email than Facebook (what is good). Yet, ad-based Facebook would beat it all the time.
- j2bax 9y ago
  I think you underestimate the highly tuned addictive properties of their service, interface and brand... I'm not saying it's net positive whether ad-supported or not, but I believe it would be very difficult for another player to come in and beat Facebook at their dopamine inducing game now whether they charged for it or not at this point. The extent of analytics (how people interact with their website and mobile services) across the population that they have access to is borderline scary. When you consider how much money King Digital made/makes with a stupid polished match 3 mechanic by making incremental psychology driven UI/UX game design decisions...

by j2bax 9y ago

manigandham 9y ago

People are bad at judging value. Facebook might be valuable for them but they dont want to pay for it. People barely pay $10/month for news or music, let alone social media. There are also plenty of alternatives, both free and paid, and not much advantage in any one single platform.

marcosdumay 9y ago

I don't think any version of Facebook that bills their users would be viable. None at all. There's something that could be viable it bundled with other products. That something would be much more like email than Facebook (what is good). Yet, ad-based Facebook would beat it all the time.

j2bax 9y ago
I think you underestimate the highly tuned addictive properties of their service, interface and brand... I'm not saying it's net positive whether ad-supported or not, but I believe it would be very difficult for another player to come in and beat Facebook at their dopamine inducing game now whether they charged for it or not at this point. The extent of analytics (how people interact with their website and mobile services) across the population that they have access to is borderline scary. When you consider how much money King Digital made/makes with a stupid polished match 3 mechanic by making incremental psychology driven UI/UX game design decisions...