So, pros and cons for enterprise startup (arguably): <Pros> 1) Range of opportunities is much more diverse than for consumer market - easier to find opportunity

So, pros and cons for enterprise startup (arguably): <Pros> 1) Range of opportunities is much more diverse than for consumer market - easier to find opportunity and differentiate. 2) Enterprise budgets are rather large. <Cons> 1) Salesmen needed for direct sales. Even brilliant product can't sell itself in enterprise market. 2) Customers are much more sensitive to vendor's history and stability in comparison to consumer startups. 3) Barrier to entry is higher. Passing it requires industry knowledge. 4) Not so much buzz about enterprise applications today. Even successful products do not get so much coverage in media, as successful consumer startups do. Anything to add?