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It's funny, when I saw the reddit blog post about the new features, I immediately thought they're shooting themselves in the foot. When you use a donation mode
by machrider 16y ago
It's funny, when I saw the reddit blog post about the new features, I immediately thought they're shooting themselves in the foot. When you use a donation model, people donate what they feel they can afford, and some will be quite generous. As soon as you give specific rewards, it switches to a value decision in the user's head. Are the new features worth the price? The result of adding these features might be fewer people making the switch to "gold".
- pbhjpbhj 16y agoIs that why Conde Nast instructed them to demand donations for nothing but a badge to start with and then later decided to add features. A sort of price differentiation, catching those who will donate first and then offering incentives to those who wouldn't donate with no return.
- kmak 16y agoThis was mentioned in "Predictably Irrational", essentially, this is exactly what you don't want to do, changing a decision from social to being economical. Unfortunately, you can't change it back easily. I believe the example given was that of a daycare center. It used to be looked down upon when you pick up your kids late, and parents try to avoid it as much as possible. The center then added a penalty of some small monetary amount. This allows the parents to rationalize this as an economic decision, and many more chose to pay the fine. Even after they took the fine out again, they were unable to get the lateness rate down.