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It's all about costs. Probably the next step is stop targeting safari browsers through programmatic buying, and if the inventory of safari browser users is wor
by libertine 9y ago
It's all about costs.
Probably the next step is stop targeting safari browsers through programmatic buying, and if the inventory of safari browser users is worthless, publishers will act I think.
- matwood 9y agoExcept iPhone (where most usage of Safari comes from) users have consistently shown to be affluent and spend more money than other phone users. They are the exact users every advertiser wants.
- libertine 9y agoThat makes no sense... iPhone users spend more money... on what? Android Apps? Nail trimmers?
- matwood 9y agoI'm being trolled at this point, but okay: On apps: http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-as-googles/ http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-... And in general: https://www.neowin.net/news/ios-users-spend-more-money-online-than-android-users-study-reveals https://www.neowin.net/news/ios-users-spend-more-money-onlin...
- libertine 9y agoYou're assuming that because Apple users spend more on App Store or online, means they are the most valuable target for advertising - that makes no sense at all. That's not how marketing works.
- AckSyn 9y agoExcept that's exactly how it works. The parallel between how users spend money on apps reflects how they spend elsewhere is very real and similar.