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That won't happen. The media groups wouldn't alienate potential customers because of their browser choice, not these days.

by AckSyn 9y ago

libertine 9y ago
They wouldn't alienate, just force them to switch browsers. This is a direct threat to their business models, and we all know desperate times call for desperate measures - specially on industries that work with thin margins already, and are getting pressured for high quality inventory.
- designcode 9y ago
  Switch to what browser ? On iOS there’s no switching
- chongli 9y ago
  It's not going to happen. Users will switch websites before they switch browsers. Any media site that defects from the Safari boycott will stand to pick up a lot of users. Boycotts don't work.
  - libertine 9y ago
    It's all about costs. Probably the next step is stop targeting safari browsers through programmatic buying, and if the inventory of safari browser users is worthless, publishers will act I think.
    - matwood 9y ago
      Except iPhone (where most usage of Safari comes from) users have consistently shown to be affluent and spend more money than other phone users. They are the exact users every advertiser wants.
      - libertine 9y ago
        That makes no sense... iPhone users spend more money... on what? Android Apps? Nail trimmers?
        matwood 9y ago
        I'm being trolled at this point, but okay: On apps: http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-as-googles/ http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-... And in general: https://www.neowin.net/news/ios-users-spend-more-money-online-than-android-users-study-reveals https://www.neowin.net/news/ios-users-spend-more-money-onlin...
        libertine 9y ago
        You're assuming that because Apple users spend more on App Store or online, means they are the most valuable target for advertising - that makes no sense at all. That's not how marketing works.
        AckSyn 9y ago
        Except that's exactly how it works. The parallel between how users spend money on apps reflects how they spend elsewhere is very real and similar.

That won't happen. The media groups wouldn't alienate potential customers because of their browser choice, not these days.

by AckSyn 9y ago

That won't happen. The media groups wouldn't alienate potential customers because of their browser choice, not these days.

libertine 9y ago

They wouldn't alienate, just force them to switch browsers. This is a direct threat to their business models, and we all know desperate times call for desperate measures - specially on industries that work with thin margins already, and are getting pressured for high quality inventory.

designcode 9y ago
Switch to what browser ? On iOS there’s no switching
chongli 9y ago
It's not going to happen. Users will switch websites before they switch browsers. Any media site that defects from the Safari boycott will stand to pick up a lot of users. Boycotts don't work.
- libertine 9y ago
  It's all about costs. Probably the next step is stop targeting safari browsers through programmatic buying, and if the inventory of safari browser users is worthless, publishers will act I think.
  - matwood 9y ago
    Except iPhone (where most usage of Safari comes from) users have consistently shown to be affluent and spend more money than other phone users. They are the exact users every advertiser wants.
    - libertine 9y ago
      That makes no sense... iPhone users spend more money... on what? Android Apps? Nail trimmers?
      - matwood 9y ago
        I'm being trolled at this point, but okay: On apps: http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-as-googles/ http://fortune.com/2014/06/27/apples-users-spend-4x-as-much-... And in general: https://www.neowin.net/news/ios-users-spend-more-money-online-than-android-users-study-reveals https://www.neowin.net/news/ios-users-spend-more-money-onlin...
        libertine 9y ago
        You're assuming that because Apple users spend more on App Store or online, means they are the most valuable target for advertising - that makes no sense at all. That's not how marketing works.
        AckSyn 9y ago
        Except that's exactly how it works. The parallel between how users spend money on apps reflects how they spend elsewhere is very real and similar.