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The pricing has changed slightly since last year. Last year’s entry model iPhone 7 cost $649. This year’s 64 GB iPhone 8 costs $699. Apple, of course, has no ex

The pricing has changed slightly since last year. Last year’s entry model iPhone 7 cost $649. This year’s 64 GB iPhone 8 costs $699. Apple, of course, has no explanation for this. Since the price of new iphones is obviously rising faster than inflation, it begs the question; where is the market willing to go? Are most people okay with monthly payments on phones when they were never at that point with computers?

criddell 9y ago
> Are most people okay with monthly payments on phones They have been so far.
MBCook 9y ago
The explanation stated/assumed elsewhere is that the price of flash has gone up significantly in the last year and may go up further. Apple is changing the price now. Obviously they could have just taken a hit to their margins instead, but that wouldn’t be Apple-like. (I’m an Apple fan, but they love their margins)
orbitur 9y ago
Anyone who does even a little research knows flash storage prices are going up. And anyone who pays attention to Apple knows that they have a target margin on their hardware (non-cable, non-accessory), and it's immovable. They will not budge on it. It's frustrating. I have no doubt current RAM prices also contribute to the MBP's overpriced feeling, and it's also why 32GB is seemingly unimportant to Apple at the moment.
vvhn 9y ago
There’s some interesting pricing games being played by Apple. For all new models, The 256GB price is the same, the 128GB and 32GB have been eliminated and in their place a single 64GB model in between ( 700 ) the price of the 32 ( 649 ) and the 64 (749 ). Personally the 128 GB was the sweet spot - 32/64 are too little and 256 is too much
always_good 9y ago
>Are most people okay with monthly payments on phones when they were never at that point with computers? Huh? Do you think people don't use minimum monthly payment financing on laptops and desktop computers? There are people who use that option for anything that costs in the 3 digits. How is a phone any different?

criddell 9y ago

> Are most people okay with monthly payments on phones They have been so far.

MBCook 9y ago

The explanation stated/assumed elsewhere is that the price of flash has gone up significantly in the last year and may go up further. Apple is changing the price now. Obviously they could have just taken a hit to their margins instead, but that wouldn’t be Apple-like. (I’m an Apple fan, but they love their margins)

orbitur 9y ago

Anyone who does even a little research knows flash storage prices are going up. And anyone who pays attention to Apple knows that they have a target margin on their hardware (non-cable, non-accessory), and it's immovable. They will not budge on it. It's frustrating. I have no doubt current RAM prices also contribute to the MBP's overpriced feeling, and it's also why 32GB is seemingly unimportant to Apple at the moment.

vvhn 9y ago

There’s some interesting pricing games being played by Apple. For all new models, The 256GB price is the same, the 128GB and 32GB have been eliminated and in their place a single 64GB model in between ( 700 ) the price of the 32 ( 649 ) and the 64 (749 ). Personally the 128 GB was the sweet spot - 32/64 are too little and 256 is too much

always_good 9y ago

>Are most people okay with monthly payments on phones when they were never at that point with computers? Huh? Do you think people don't use minimum monthly payment financing on laptops and desktop computers? There are people who use that option for anything that costs in the 3 digits. How is a phone any different?