3 ms·
What happens to the freemium game industry? I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to ali
by chrisweekly 9y ago
What happens to the freemium game industry?
I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.
- MBCook 9y agoThey stop taking good games and hitting them with the micro-transaction stick until they're awful? Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more. Instead people are trying to make Candy Crush look downright saintly.