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This is coming. Chrome is implementing a built in ad blocker. Advertisers and content providers can either start getting used to the idea now and get ahead of

This is coming. Chrome is implementing a built in ad blocker. Advertisers and content providers can either start getting used to the idea now and get ahead of the trend. Or they can watch their business model suffer and scramble to catch up later.

bpicolo 9y ago
When their main revenue is ads? Will there be "acceptable ads"?
- deleted 9y ago
  [deleted]
- mrgreenfur 9y ago
  Yes, of course. Even ad block plus has 'acceptable' ads. Especially in the case of Google, their ads are def 'acceptable' :)
  - bpicolo 9y ago
    That seems like it will lead to some monopoly-style legal trouble
  - 15charlimit 9y ago
    Which is exactly why most friends and colleagues have switched to uBlock Origin or similar plugins. Whitelisting is not the solution. Letting the entire industry die in the pit they've dug for themselves is the solution.
    - chrisweekly 9y ago
      What happens to the freemium game industry? I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.
      - MBCook 9y ago
        They stop taking good games and hitting them with the micro-transaction stick until they're awful? Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more. Instead people are trying to make Candy Crush look downright saintly.
- jicks 9y ago
  If I remember correctly, the idea is to block ads that don't conform to the standards set by the Coalition for Better Ads [0]. Google is (as you can expect) a member of this coalition (just like Facebook and many other companies [1]). [0]: https://www.betterads.org/standards/ https://www.betterads.org/standards/ [1]: https://www.betterads.org/members/ https://www.betterads.org/members/
  - bpicolo 9y ago
    Gotcha. That makes sense
  - MichaelGG 9y ago
    I get Google ads on mobile that flash and mislead. Virus Scan! Battery Scan! Clean Your Phone! With yellow and red. So at least on Android, Google serves tons of shit deserving blocking.
scarface74 9y ago
Of course Google's ads will be deemed as "acceptable" with their own ad blocker. What are the chances that Google will add the capability to allow for third party "content blockers" that block ads in Chrome for Android? Apple has allowed third party content blockers for iOS for years.
- s3r3nity 9y ago
  Well I see this playing out similar to the Adblocker scandal (i.e. pay Google to get on a special "Google Approved" list, and then you'll bypass the blocker.)
Jerry2 9y ago
Do you really think that advertising company will block advertising? If you do, I have a slightly used bridge in NY City to sell you for cheap.
- ceejayoz 9y ago
  I think they'd happily block other providers' ads.
  - MBCook 9y ago
    At that point between their dominance in ads and their dominance in browsers I could see other ad providers getting very upset and asking the government to intervene. And I think they may be right. Will the government do anything? I doubt it.

bpicolo 9y ago

When their main revenue is ads? Will there be "acceptable ads"?

deleted 9y ago
[deleted]
mrgreenfur 9y ago
Yes, of course. Even ad block plus has 'acceptable' ads. Especially in the case of Google, their ads are def 'acceptable' :)
- bpicolo 9y ago
  That seems like it will lead to some monopoly-style legal trouble
- 15charlimit 9y ago
  Which is exactly why most friends and colleagues have switched to uBlock Origin or similar plugins. Whitelisting is not the solution. Letting the entire industry die in the pit they've dug for themselves is the solution.
  - chrisweekly 9y ago
    What happens to the freemium game industry? I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.
    - MBCook 9y ago
      They stop taking good games and hitting them with the micro-transaction stick until they're awful? Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more. Instead people are trying to make Candy Crush look downright saintly.
jicks 9y ago
If I remember correctly, the idea is to block ads that don't conform to the standards set by the Coalition for Better Ads [0]. Google is (as you can expect) a member of this coalition (just like Facebook and many other companies [1]). [0]: https://www.betterads.org/standards/ https://www.betterads.org/standards/ [1]: https://www.betterads.org/members/ https://www.betterads.org/members/
- bpicolo 9y ago
  Gotcha. That makes sense
- MichaelGG 9y ago
  I get Google ads on mobile that flash and mislead. Virus Scan! Battery Scan! Clean Your Phone! With yellow and red. So at least on Android, Google serves tons of shit deserving blocking.

scarface74 9y ago

Of course Google's ads will be deemed as "acceptable" with their own ad blocker. What are the chances that Google will add the capability to allow for third party "content blockers" that block ads in Chrome for Android? Apple has allowed third party content blockers for iOS for years.

s3r3nity 9y ago
Well I see this playing out similar to the Adblocker scandal (i.e. pay Google to get on a special "Google Approved" list, and then you'll bypass the blocker.)

Jerry2 9y ago

Do you really think that advertising company will block advertising? If you do, I have a slightly used bridge in NY City to sell you for cheap.

ceejayoz 9y ago
I think they'd happily block other providers' ads.
- MBCook 9y ago
  At that point between their dominance in ads and their dominance in browsers I could see other ad providers getting very upset and asking the government to intervene. And I think they may be right. Will the government do anything? I doubt it.