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So you made this change to benefit advertisers not Reddit? That's hard to believe. CPMs should have gone down, not up, since your inventory was expanded meanin
by bold_panda 9y ago
So you made this change to benefit advertisers not Reddit? That's hard to believe.
CPMs should have gone down, not up, since your inventory was expanded meaning same demand for expanded supply. Y'all should also have reduced the minimum allowed bid down from 0.20 since you were expanding your inventory artificially w/ a coding change.
You should have also expected that CPAs for your advertisers were going to go way down once you removed the ad from it's intended context.
Either the logic driving the changes was weak or your explanation is lacking the whole truth.
I see a business in Reddit who wasn't pleasing it's investors and did something hasty to increase revenue.
There was no official communication of the subreddit targeting change to existing advertisers.
- jamiequint 9y agoBenefiting advertisers and benefitting Reddit are really the same thing. We can't please investors without building a long-term, sustainable business; we can't build a long-term, sustainable ads business without advertisers being happy with our product. > CPMs should have gone down, not up, since your inventory was expanded meaning same demand for expanded supply. This really depends, there's more supply available to you, but you're potentially competing against more advertisers as well. e.g. if, for example, there's high overlap between visitors to /r/jerky and /r/dota2 you might see increased CPMs, if there's not other advertisers competing for your same inventory you'd see lower CPMs.
- deleted 9y ago[deleted]
- deleted 9y ago[deleted]
- Ntrails 9y agoI'm curious why you bother with up/down vote buttons on ads in subreddits when you just continue to show the damned things if I downvote the shitty clickbait ad?
- IMTDb 9y agoBecause it makes ads look more like actual reddit posts. Like if ads are more "part of the subreddit" instead of being an additional separate entity.
- executesorder66 9y agoHow do you tell the difference though? I use an adblocker, so I don't think I've ever seen these reddit ads, but I'd like to know what to look out for, if I disable my adblocker.
- Jarwain 9y agohttps://imgur.com/1b3UTC4 https://imgur.com/1b3UTC4 Offcolour background, a little megaphone saying "promoted", all the way at the top of the subreddit, and offtopic (this ad was on /r/HFY)
- i_cant_speel 9y agoWithout context, that image makes it look a little more sneaky than it actually is. Here is an image of an add on the page. https://i.imgur.com/KqDwjY9.jpg https://i.imgur.com/KqDwjY9.jpg
- krisdol 9y agoBecause any interaction shows engagement.
- executesorder66 9y ago> There was no official communication of the subreddit targeting change to existing advertisers. Why do you keep ignoring this point?