5 ms·

Atlassian: Our bold new brand

26 points by nickw444 9y ago

pedalpete 9y ago
I really like how they've tried to come up with a consistent design for each product logo. Unfortunately, I feel the 'A' isn't as unique as the original Atlas holding the world The 'A' is much more generic. The curve, fairly subtle at small sizes. I'm not a designer, how do designers feel about this? Am I looking at it wrong?
- paulryanrogers 9y ago
  As a would-be designer turned developer I'd say their old icons were good enough. IMO colors and logotype consistency are probably more important. Soaking of text... maybe consistent defaults for markup among products would more appreciated than anything.
nikolay 9y ago
Trello's logo is inconsistent with the rest.
grzm 9y ago
Discussion from earlier today (16 comments): https://news.ycombinator.com/item?id=15219658 https://news.ycombinator.com/item?id=15219658
harry8 9y ago
Most Atlassian users are not thier customers. Their users' employers are the customer. This appeals to the customer who doesn't actually have to use this stuff. "ooh pretty". Those of us stuck with Atlassian refusing to fix their garbage, differing markdown syntaxes, removal of stratight text in favour of rich gui brokeness and the unrelenting S L O W... Yeah we won't be so impressed by it. Fix your junk. I can't threaten to leave - the choice isn't mine to do so. The only choice I have is to complain in public. Just like the public service. Go Atlassian! Hooray! User hatred achievement unlocked!
- veidr 9y ago
  I’m in your same boat. I know there must be objectively worse companies out there, like Monsanto and whatever cover name Blackwater is operating under nowadays. But there is no company on earth that could make me personally happier by going out of business than Atlassian could.
- unixhero 9y ago
  Complain all you want. But I have clients who force the use of Sharepoint, and emails for team collaboration. Coming over to a client with atlassian stack on premise or in the cloud, is like a peachy holiday in comparison. /anecdote. /question At massive [project] scale; what would you rather recommend to use than Jira and Confluence for the project lifecycle, functional collaboration, technical collaboration, development, CI, and CD?
  - ganeshkrishnan 9y ago
    For my startup I found gitlab to be a massive help from managing our repos to CI integration and task management
  - mrmondo 9y ago
    My vote would easily go to Gitlab w/ Gitlab CI
  - ethomson 9y ago
    Visual Studio Team Services. I'm not sure what you mean by "massive" but VSTS is the only service that handles the truly massive projects, like Microsoft Windows. https://blogs.msdn.microsoft.com/bharry/2017/05/24/the-largest-git-repo-on-the-planet/ https://blogs.msdn.microsoft.com/bharry/2017/05/24/the-large... Edited to add ObDisclaimer: I work on the VSTS team.
- mrmondo 9y ago
  I couldn’t agree more, I absolutely /hate/ when I have to use their products, especially Jira or bitbucket. They’re so awfully clunky and slow, they seem to lack any understanding of workflow or UX design and they’re so JavaScript heavy that many parts of the UI are flaky at the best of times.
jackvalentine 9y ago
Is it just me, or do other people have a sort-of branding/design language fatigue now? I simply could not give a shit about the thought processes behind a company's branding any more, but 5 years ago it was very interesting.
- devopsproject 9y ago
  You grew up and realized it barely matters.
pcurve 9y ago
I was ready to take shit on their rebranding effort as unnecessary waste, but I have to say the new product logos are nicely done. I would've kept the old Atlassian logo however.
edparry 9y ago
Their new logo screams airline to me - I can only see it on the side of an aircraft.
yakult 9y ago
New Atlassian logo is better than the old logo. Old one always looked more like an unimportant decorative element than logo. I totally agree about the hate on rich markup replacing plaintext, though. Entirely counterproductive and stinks of excess engineers syndrome.
lanbanger 9y ago
>" Like us, you may notice important symbolism around teams in the new Atlassian logo – two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other." Oh god, really? _really_?
- devopsproject 9y ago
  Yes. These people are so far removed from the actual products they create that you get this type of drivel. I can't imagine how much time was wasted with all this.
robbyt 9y ago
Not a designer, but I pretend to be one sometimes... One thing I've always read is to avoid relying on gradients in logos.
sAbakumoff 9y ago
I love Atlassian stack. Yes, the UI of JIRA is slightly clumsy and overwhelmed and slow but the integration between BitBucket, Jira, Bamboo and Hipchat(and soon Stride) is the fantastic feature. I also enjoy SourceTree, that's amazing Git client, very convenient. I can't wait until Atlassian releases the IDE so that I give up VS Code. And I am not high as many might think.
tylershuster 9y ago
I see a pinched finger and thumb
foxyv 9y ago
Thus continuing the tradition of taking easily recognized icons and replacing them with blue blobs that are barely distinguishable from their neighbors. Why is everything blue! OMG WHY! A hundred blue icons and you have to find the one you are looking for....

26 points by nickw444 9y ago

I really like how they've tried to come up with a consistent design for each product logo. Unfortunately, I feel the 'A' isn't as unique as the original Atlas holding the world The 'A' is much more generic. The curve, fairly subtle at small sizes. I'm not a designer, how do designers feel about this? Am I looking at it wrong?

paulryanrogers 9y ago
As a would-be designer turned developer I'd say their old icons were good enough. IMO colors and logotype consistency are probably more important. Soaking of text... maybe consistent defaults for markup among products would more appreciated than anything.

nikolay 9y ago

Trello's logo is inconsistent with the rest.

grzm 9y ago

Discussion from earlier today (16 comments): https://news.ycombinator.com/item?id=15219658 https://news.ycombinator.com/item?id=15219658

harry8 9y ago

Most Atlassian users are not thier customers. Their users' employers are the customer. This appeals to the customer who doesn't actually have to use this stuff. "ooh pretty". Those of us stuck with Atlassian refusing to fix their garbage, differing markdown syntaxes, removal of stratight text in favour of rich gui brokeness and the unrelenting S L O W... Yeah we won't be so impressed by it. Fix your junk. I can't threaten to leave - the choice isn't mine to do so. The only choice I have is to complain in public. Just like the public service. Go Atlassian! Hooray! User hatred achievement unlocked!

veidr 9y ago
I’m in your same boat. I know there must be objectively worse companies out there, like Monsanto and whatever cover name Blackwater is operating under nowadays. But there is no company on earth that could make me personally happier by going out of business than Atlassian could.
unixhero 9y ago
Complain all you want. But I have clients who force the use of Sharepoint, and emails for team collaboration. Coming over to a client with atlassian stack on premise or in the cloud, is like a peachy holiday in comparison. /anecdote. /question At massive [project] scale; what would you rather recommend to use than Jira and Confluence for the project lifecycle, functional collaboration, technical collaboration, development, CI, and CD?
- ganeshkrishnan 9y ago
  For my startup I found gitlab to be a massive help from managing our repos to CI integration and task management
- mrmondo 9y ago
  My vote would easily go to Gitlab w/ Gitlab CI
- ethomson 9y ago
  Visual Studio Team Services. I'm not sure what you mean by "massive" but VSTS is the only service that handles the truly massive projects, like Microsoft Windows. https://blogs.msdn.microsoft.com/bharry/2017/05/24/the-largest-git-repo-on-the-planet/ https://blogs.msdn.microsoft.com/bharry/2017/05/24/the-large... Edited to add ObDisclaimer: I work on the VSTS team.
mrmondo 9y ago
I couldn’t agree more, I absolutely /hate/ when I have to use their products, especially Jira or bitbucket. They’re so awfully clunky and slow, they seem to lack any understanding of workflow or UX design and they’re so JavaScript heavy that many parts of the UI are flaky at the best of times.

jackvalentine 9y ago

Is it just me, or do other people have a sort-of branding/design language fatigue now? I simply could not give a shit about the thought processes behind a company's branding any more, but 5 years ago it was very interesting.

devopsproject 9y ago
You grew up and realized it barely matters.

pcurve 9y ago

I was ready to take shit on their rebranding effort as unnecessary waste, but I have to say the new product logos are nicely done. I would've kept the old Atlassian logo however.

edparry 9y ago

Their new logo screams airline to me - I can only see it on the side of an aircraft.

yakult 9y ago

New Atlassian logo is better than the old logo. Old one always looked more like an unimportant decorative element than logo. I totally agree about the hate on rich markup replacing plaintext, though. Entirely counterproductive and stinks of excess engineers syndrome.

lanbanger 9y ago

>" Like us, you may notice important symbolism around teams in the new Atlassian logo – two people high-fiving, a mountain ready for teams to scale, or even the letter A formed from two pillars reinforcing each other." Oh god, really? _really_?

devopsproject 9y ago
Yes. These people are so far removed from the actual products they create that you get this type of drivel. I can't imagine how much time was wasted with all this.

robbyt 9y ago

Not a designer, but I pretend to be one sometimes... One thing I've always read is to avoid relying on gradients in logos.

sAbakumoff 9y ago

I love Atlassian stack. Yes, the UI of JIRA is slightly clumsy and overwhelmed and slow but the integration between BitBucket, Jira, Bamboo and Hipchat(and soon Stride) is the fantastic feature. I also enjoy SourceTree, that's amazing Git client, very convenient. I can't wait until Atlassian releases the IDE so that I give up VS Code. And I am not high as many might think.

tylershuster 9y ago

I see a pinched finger and thumb

foxyv 9y ago

Thus continuing the tradition of taking easily recognized icons and replacing them with blue blobs that are barely distinguishable from their neighbors. Why is everything blue! OMG WHY! A hundred blue icons and you have to find the one you are looking for....