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Booking.com are the all-time kings of this approach. The search results page is littered with highlighted messages like. “4 people are looking at this room now
by krrrh 9y ago
Booking.com are the all-time kings of this approach. The search results page is littered with highlighted messages like.
“4 people are looking at this room now”
“2 people just booked at this hotel”
“Too bad you already missed out on this hot deal”
“X% of the neighbourhood/city/region you’re looking at is already booked!”
...
It’s quite likely real information, but the timeframes and language are vague enough to make you feel like you’ve got about 5 minutes to lock a room down. They do such a good job at instilling anxiety that you feel like you achieved something important when you finally book.
- koolba 9y agoThe "... just booked this hotel!" is the funniest because they make it seem like they booked it for the dates you're searching. In reality it's somebody booked the hotel, at some point in the past X (minutes? hours? days?), for some dates in the future that more than likely have nothing to do with when you plan on being there.
- JohnTHaller 9y agoAs soon as I bring up any website using this plugin and its constant stupid popups ("Amy in Georgia just bought these socks!"), I just click the back button.
- wtvanhest 9y agoThis literally happened to me yesterday. I knew the tricks, it didn't matter. It pressured me so hard and made the shopping experience so terrible.
- klistwan 9y agoSomeone recently wrote about their dark patterns, and how sometimes it's actually false information: https://medium.com/@ilyadoroshin/bad-ux-how-booking-com-deceives-clients-5dc9e9485f32 https://medium.com/@ilyadoroshin/bad-ux-how-booking-com-dece...
- deleted 9y ago[deleted]
- Roshie5u 9y agoI opened other tab with same place and I was getting warning about myself. They clearly know by session that it was same user just don't fix it on purpose :/