I'm not quite sure the $1K price for the X is Apple playing the Veblen game here. Gruber seems to hint that the OLED display is still single-sourced by Samsung

I'm not quite sure the $1K price for the X is Apple playing the Veblen game here. Gruber seems to hint that the OLED display is still single-sourced by Samsung and incredibly expensive to boot: https://daringfireball.net/linked/2017/09/06/samsung-oled-monopoly https://daringfireball.net/linked/2017/09/06/samsung-oled-mo... The price may just be what it is until the price of the display comes down. Apple could also be trying to modulate demand because of the low display availability, but in the case of iPhone it will probably backfire and cause demand to increase.