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Are you sure about that? https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did https://www.

Are you sure about that? https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ... "As [Target's] computers crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy" Read the entire article for a more horrifying anecdote.

saluki 9y ago
http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stores-know-youre-pregnant/ http://lightyears.blogs.cnn.com/2012/04/20/data-its-how-stor... Target may have been too successful in this goal; as Duhigg writes, one teenage customer in Minneapolis was "outed" as being pregnant by a coupon mailer sent to her house. Her father was justifiably upset to see Target offering his underage daughter discounts on diapers and cribs, though he was perhaps more upset when he discovered Target knew more about his daughter's personal life than he did.
chadgeidel 9y ago
I remember that story well. I still assert that someone could find out EVEN MORE with my web history and location data.