4 ms·

they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyon

by there 16y ago

they should stop doing the videos today, if they haven't already. it was fun for a day (or two) but if they continue, they're just going to get stale. everyone that has seen most of them already are going to get tired of seeing links posted everywhere once they reach past the reddit/twitter crowds, and it'll become like those annoying e-mail jokes your parents forward you.

MJR 16y ago
Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this coverage will start again.
- chopsueyar 16y ago
  Wazzzzzzzzzzzzzup?
  - deleted 16y ago
    [deleted]
noonespecial 16y ago
It reminds me of "Ask a Ninja". It was, in fact, funny for a few videos. Then they got sponsors and showed ads and generally jumped the comedic shark in short order.
- MJR 16y ago
  The difference though is that Ask a Ninja isn't an advertisement supporting a product. They tried to take it and turn it into a product, which we all know commercializing anything with growing popularity has a very high potential to take away the very appeal that made it popular in the first place. If they intend to make this more than just a stunt, this needs to be a first step in a major campaign that will include lots of new ideas and tactics to keep it fresh. Hopefully W+K is headed in the right direction and they will keep us entertained and deliver some ROI for Old Spice.
joezydeco 16y ago
I'm amazed at how surgically they're hitting some of the bigger names in the social net to keep the hits going. Hell, they even got MrBabyMan from Digg. That's good work.
- hugh3 16y ago
  I have no idea who that is, but I think we can assume that some of the big advertising agencies have been keeping an eye on the big social news sites for some time. Possibly the small ones too. Hello ladies!
sliverstorm 16y ago
Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.
- foomarks 16y ago
  I'm loving this new advertising strategy, but I'm still not going to buy this product. They've done a great job of making more people aware of the product, but I can't shake the image of my grandfather when I think of Old Spice! (which is not a bad thing, I just don't want to smell like grandfather!)
  - unexpected 16y ago
    The classic old spice body wash is awesome - really. Have had many chicks as me what it is.
  - chadgeidel 16y ago
    Actually I've always associated the "new" Old Spice scent with overdone cheap (male) perfume - like that Axe Body spray and others usually used in copious amounts by teenagers/20somethings. Also, you are on my lawn.
blueberry 16y ago
they decided to finish today: http://www.youtube.com/watch?v=nFDqvKtPgZo http://www.youtube.com/watch?v=nFDqvKtPgZo.

by there 16y ago

MJR 16y ago

Right, it wouldn't make sense to keep creating the videos past a certain point. They're going to be able to ride the wave as these videos begin to make the rounds in the social networks. What they need to do is come up with a second wave of something that they can pull out in a few weeks or months to refresh these videos or build off them. That way they can keep stoking the fire and the process that gets them this coverage will start again.

chopsueyar 16y ago
Wazzzzzzzzzzzzzup?
- deleted 16y ago
  [deleted]

noonespecial 16y ago

It reminds me of "Ask a Ninja". It was, in fact, funny for a few videos. Then they got sponsors and showed ads and generally jumped the comedic shark in short order.

MJR 16y ago
The difference though is that Ask a Ninja isn't an advertisement supporting a product. They tried to take it and turn it into a product, which we all know commercializing anything with growing popularity has a very high potential to take away the very appeal that made it popular in the first place. If they intend to make this more than just a stunt, this needs to be a first step in a major campaign that will include lots of new ideas and tactics to keep it fresh. Hopefully W+K is headed in the right direction and they will keep us entertained and deliver some ROI for Old Spice.

joezydeco 16y ago

I'm amazed at how surgically they're hitting some of the bigger names in the social net to keep the hits going. Hell, they even got MrBabyMan from Digg. That's good work.

hugh3 16y ago
I have no idea who that is, but I think we can assume that some of the big advertising agencies have been keeping an eye on the big social news sites for some time. Possibly the small ones too. Hello ladies!

sliverstorm 16y ago

Yup, simply put they gotta leave you hungering more. It's that hunger that makes you go buy the product.

foomarks 16y ago
I'm loving this new advertising strategy, but I'm still not going to buy this product. They've done a great job of making more people aware of the product, but I can't shake the image of my grandfather when I think of Old Spice! (which is not a bad thing, I just don't want to smell like grandfather!)
- unexpected 16y ago
  The classic old spice body wash is awesome - really. Have had many chicks as me what it is.
- chadgeidel 16y ago
  Actually I've always associated the "new" Old Spice scent with overdone cheap (male) perfume - like that Axe Body spray and others usually used in copious amounts by teenagers/20somethings. Also, you are on my lawn.

blueberry 16y ago

they decided to finish today: http://www.youtube.com/watch?v=nFDqvKtPgZo http://www.youtube.com/watch?v=nFDqvKtPgZo.