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>Russians will be able to buy a Whopper with the virtual cash, once they have amassed 1,700 whoppercoins. >The tech company will run the blockchain ledger for
by simias 9y ago
>Russians will be able to buy a Whopper with the virtual cash, once they have amassed 1,700 whoppercoins.
>The tech company will run the blockchain ledger for the coin to keep track of who has coins and what has been done with them.
>Customers will be able to claim their coins by scanning a receipt with a smartphone.
>[...]the company would be able to shut the system down if it found it was being abused.
So... BK has a database tracking loyalty rewards and they decided to brand it "crypto-cash" for marketing? I mean, if they effectively own the ledger, the coin supply and fix the conversion rate, what's the point?
- eterm 9y agoI imagine the conversation went something like this: "I keep hearing about all this Blockchain hype, how do we leverage that?"
- abledon 9y agoIf I was an kid and had to choose between McDonald / a & w / Harvey's / bk, and bk was offering something with 'cryptocurrency' I would go there cause it's ---cool---
- mixedbit 9y agoOr like in this remake of the classic Dilbert about sql database: http://www.sytaylor.net/wp-content/uploads/2015/05/dilbert-chain.jpg http://www.sytaylor.net/wp-content/uploads/2015/05/dilbert-c...
- corysama 9y agoSome context makes it even funnier. https://en.bitcoin.it/wiki/Colored_Coins https://en.bitcoin.it/wiki/Colored_Coins
- aqme28 9y agoMaybe they can leverage existing crypto currency software so people can transfer coins.
- tyleraldrich 9y agoBut still, what's the point? This can easily be done without a blockchain.