This is why free to play, apps that offer premium modes, or apps that have social conversions are good models for a digital store. When there is almost no barr

This is why free to play, apps that offer premium modes, or apps that have social conversions are good models for a digital store. When there is almost no barrier to entry users have good reason to doubt the value of what they are downloading. Hence they want to try it first or hear strongly from a trusted source that it is valuable.