Yeah, even though I agree that the article depicts one possible future, I would expect Google to find a new core business model sooner or later when this trend

Yeah, even though I agree that the article depicts one possible future, I would expect Google to find a new core business model sooner or later when this trend continues. I know that size alone does not make you immune to failure but come on, the amount of money and brainpower they command is obscene! It is somehow unimaginable for me that they can not find a way to get out off this, given their resources.