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https://github.com/ampproject/amphtml https://github.com/ampproject/amphtml https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597 https://medium.com/@cramf

https://github.com/ampproject/amphtml https://github.com/ampproject/amphtml https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597 https://medium.com/@cramforce/why-amp-is-fast-7d2ff1f48597 https://medium.com/@cramforce/why-amp-html-does-not-take-full-advantage-of-the-preload-scanner-7e7f788aa94e https://medium.com/@cramforce/why-amp-html-does-not-take-ful... People here are opinionated about it, but users love it.

agildehaus 9y ago
Users loved AOL keywords. Here we discuss technical merit.
- MBCook 9y ago
  I actually think AOL keywords worked fantastically.
kuschku 9y ago
When will I be able to get into the AMP carousel without having to import the AMP script from Google’s servers? I’d prefer hosting all JS locally. (Or at least within of EU jurisdiction, as Privacy Shield is likely going to fall in the courts, too, as Safe Harbor did before, and I don't want to end up liable for that (and I don't want to sell out my users to some foreign tracking company))
MBCook 9y ago
I'm a user. I DON'T love it. Why isn't my voice respected? In fact all the people here are users. Funny how that works.
- fgadhksf 9y ago
  I also definitely don’t love AMP.
- weirdstuff 9y ago
  I really dislike it as well, as I think a sizable portion of the HN does according to these threads that occasionally appear. You're in good company.
- eclipxe 9y ago
  I love AMP, throwing my voice in the ring.
dwrowe 9y ago
People here are users too. Unique culture, sure - but this audience counts.
johnvaluk 9y ago
Today is the first time I've heard of AMP, so I don't have a dog in this hunt. I visited each of your links and followed some links on those pages, and I still have no idea what AMP is. All I see is a promise that pages will load faster. It also seems that if my boss drinks the koolaid and says "We need AMP!" it's going to cost me money in developer time, because the technology is inscrutable to my unskilled content providers. What benefits does it provide that disciplined web design doesn't? Is Google going to penalize my sites if we don't use it? We don't include advertising in our pages, so should we care about AMP?
- sp332 9y ago
  AMP is mostly a series of guidelines. https://www.ampproject.org/learn/about-how/ https://www.ampproject.org/learn/about-how/ If your site follows the guidelines, it will be fast. If you also voluntarily add a bit of JS to your page, Google (and other sites, but mostly Google) will cache your article and deliver it from their own CDN instead of loading it from your site. They won't interfere with your ads if you have them set up right. The trouble is that the URL is now a Google URL and Google puts links to more Google pages at the top of the interface instead of other links to your articles. So, instead of actually using AMP, you could just follow the AMP guidelines and get most of the speed benefits with almost no downsides. But Google started prioritizing AMP pages in search results, so now there's a downside either way.
- cramforce 9y ago
  https://www.ampproject.org/how-it-works/ https://www.ampproject.org/how-it-works/ is a good primer. You can beat AMP's performance with hand-tuned optimizations. Its goal is to uplift performance across a significant percentage of web content (instead of just that developed by the few experts). Is Google going to penalize my sites if we don't use it? No, AMP is not a ranking factor. We don't include advertising in our pages, so should we care about AMP? Advertising is to AMP like Advertising is to the Web. E-commerce is a big use case where advertising is uncommon.
  - SquareWheel 9y ago
    Hi cramforce, I understand that AMP is not a ranking factor (except for its inherent speed, perhaps). However, is there not a carousal at the top of SERPs for pages in your AMP Cache? So while not an organic ranking factor, it would still affect SEO. Is that a fair comment? Or am I missing another perspective?

agildehaus 9y ago

Users loved AOL keywords. Here we discuss technical merit.

MBCook 9y ago
I actually think AOL keywords worked fantastically.

kuschku 9y ago

When will I be able to get into the AMP carousel without having to import the AMP script from Google’s servers? I’d prefer hosting all JS locally. (Or at least within of EU jurisdiction, as Privacy Shield is likely going to fall in the courts, too, as Safe Harbor did before, and I don't want to end up liable for that (and I don't want to sell out my users to some foreign tracking company))

MBCook 9y ago

I'm a user. I DON'T love it. Why isn't my voice respected? In fact all the people here are users. Funny how that works.

fgadhksf 9y ago
I also definitely don’t love AMP.
weirdstuff 9y ago
I really dislike it as well, as I think a sizable portion of the HN does according to these threads that occasionally appear. You're in good company.
eclipxe 9y ago
I love AMP, throwing my voice in the ring.

dwrowe 9y ago

People here are users too. Unique culture, sure - but this audience counts.

johnvaluk 9y ago

Today is the first time I've heard of AMP, so I don't have a dog in this hunt. I visited each of your links and followed some links on those pages, and I still have no idea what AMP is. All I see is a promise that pages will load faster. It also seems that if my boss drinks the koolaid and says "We need AMP!" it's going to cost me money in developer time, because the technology is inscrutable to my unskilled content providers. What benefits does it provide that disciplined web design doesn't? Is Google going to penalize my sites if we don't use it? We don't include advertising in our pages, so should we care about AMP?

sp332 9y ago
AMP is mostly a series of guidelines. https://www.ampproject.org/learn/about-how/ https://www.ampproject.org/learn/about-how/ If your site follows the guidelines, it will be fast. If you also voluntarily add a bit of JS to your page, Google (and other sites, but mostly Google) will cache your article and deliver it from their own CDN instead of loading it from your site. They won't interfere with your ads if you have them set up right. The trouble is that the URL is now a Google URL and Google puts links to more Google pages at the top of the interface instead of other links to your articles. So, instead of actually using AMP, you could just follow the AMP guidelines and get most of the speed benefits with almost no downsides. But Google started prioritizing AMP pages in search results, so now there's a downside either way.
cramforce 9y ago
https://www.ampproject.org/how-it-works/ https://www.ampproject.org/how-it-works/ is a good primer. You can beat AMP's performance with hand-tuned optimizations. Its goal is to uplift performance across a significant percentage of web content (instead of just that developed by the few experts). Is Google going to penalize my sites if we don't use it? No, AMP is not a ranking factor. We don't include advertising in our pages, so should we care about AMP? Advertising is to AMP like Advertising is to the Web. E-commerce is a big use case where advertising is uncommon.
- SquareWheel 9y ago
  Hi cramforce, I understand that AMP is not a ranking factor (except for its inherent speed, perhaps). However, is there not a carousal at the top of SERPs for pages in your AMP Cache? So while not an organic ranking factor, it would still affect SEO. Is that a fair comment? Or am I missing another perspective?