3 ms·

Sounds like a phenomenal success, then.

• e12e 9y ago
  Yeah, I think such social media "failures" has long since become a canned recipe for generating free media hype. It allows brands to tap into obscene words and imagery by proxy ("we didn't know") - but gets lots of press and organic traffic as people make anything from meme jokes to hate speech. Case in point: the UK national lottery just reached whatever fraction of hn users that are possible customers, probably nudging a few percent of those to remember to buy lottery tickets.
  • JimDabell 9y ago
    Good point. There's also Susan Boyle's album launch that was promoted with the hashtag #susanalbumparty that was a stroke of genius.