There are two different behavioral models for customer and enterprise software: Buyers of consumer software want to own it. They use it for own benefit and it

There are two different behavioral models for customer and enterprise software: Buyers of consumer software want to own it. They use it for own benefit and it frequently has short lifespan. That's why they don't like subscriptions. Buyers of enterprise software want to create added value from it, so it's not about owning it's about leveraging. Like with any other business expenses, software expenses don't really matter as long as they generate more value than cost. Also, subscription model suits corporate better as it doesn't require pulling large amounts of money out from working capital.