You can see brutalism in a lot of late modernist graphic design, which to me is quite ironic seen as it is usually applied to architecture to be function first

You can see brutalism in a lot of late modernist graphic design, which to me is quite ironic seen as it is usually applied to architecture to be function first rather than "lets just make this look brutal" - as with everything this comes down to the audience. Brutalism among graphic design is (from my perspective) mainly targeted at the graphic design elite although when used digitally is targeted at the same as well as those who can see past the prettiness to achieve what they are looking to without any issues.