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Totally anecdotal story, but I've been trying to promote my music as a hobby. The main social channels that independent artists use are facebook/instagram and g
by capkutay 9y ago
Totally anecdotal story, but I've been trying to promote my music as a hobby. The main social channels that independent artists use are facebook/instagram and google/youtube. There's almost no reason to use snapchat for promotion. There's no straight forward way to engage a new audience and broadcast your content.
Snap as it is today seems to be for already established entities to further engage their existing audience. I don't see a big market opportunity there.
- mhmiles 9y agoI’ve read similar complaints in stories that claimed to have talked to "influencers"
- kilroy123 9y agoMy side gig is a small business. We advertise heavily on Facebook. I also have no clue how to approach Snapchat ads. How do I target our demographic on there? What data do they even have on users?
- pryelluw 9y agoYou do the influencer model where you pay someone to mention your business. Thats it. Can be really profitable of done well.
- whipoodle 9y agoIt seems to be more for brand advertising. Meaning you're not trying to convert people right from the ad.
- fapjacks 9y agoA hundred times this. I'm in the same exact boat trying to promote my side project music, and the only time I ever hear anything about Snapchat, it's some beautiful woman on Instagram asking her followers to follower her on Snapchat. It definitely seems to be used to expand existing audiences and not grow new ones.
- pryelluw 9y agoThat's on point. By being overly closed they have pushed away the demand they have for advertising. I wish I could buy ads on their content based on location but cant (I buy media for others).