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It could be to obscure the Apple Watch numbers. They don’t want it to be reverse engineered so they hide a sizable and decently appropriate thing in there.

• matwood 9y ago
  Awhile back, I think was a Cue who said the watch made up a large chunk of this category. It led analysts to, at the time, believe the watch was already a 1B in revenue product. Based on what I'm seeing anecdotally, it's quickly growing.
  • valuearb 9y ago
    Apple Watch did $6B it's first year. They just announced it's doubled sales year over year.
    • matwood 9y ago
      Yeah, IIRC this was the first quarter or so it was for sale. Many were claiming it was a flop/failure.