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> Twitter began investing heavily in video, aiming to draw a more mainstream set of users and premium advertising deals What's with this whole "pivot to video"
by fgandiya 9y ago
> Twitter began investing heavily in video, aiming to draw a more mainstream set of users and premium advertising deals
What's with this whole "pivot to video" trend among websites?
Why is it preferred to text which is probably easier to write, needs less network and is more accessible than a large number of videos (which don't have captions)?
- swiley 9y agoFirefox/chrome is the new television. People don't want to read they just want to scroll and watch videos and get emotional.
- Eridrus 9y agoVideo ads pay much more.
- kasey_junk 9y agoAnd autoplay video jukes the stats to make it look like the consumers are more engaged in video ads than they are in banners.
- silverbax88 9y agoAutoplay ads/videos are the fraudulent lie that corporations are attempting to use to inflate their ad impressions. It will come back to bite them.
- fwn 9y agoTwitter can embrace video, which is a new format, without the need to alter their foundation, the text fragment feature.