This article should be viewed not from a point of technology disruption, but from a point of marketing disruption. The correct analogy would be with Lexus rathe

This article should be viewed not from a point of technology disruption, but from a point of marketing disruption. The correct analogy would be with Lexus rather than Tesla (apparently the latter was brought in purely for extra clickbaitness). Lexus offered no technical innovation, however gained supply chain optimizations allowed Toyota to launch a car that offered significantly more value per money then it was common for the market at that time. A flavor of exclusivity together with non-exclusive price tag made Lexus a huge marketing success. So is the Kwid marketing disruption? Could be. If it's a right product for the right market - why not? Is the parallel with Tesla relevant? Absolutely not, because Tesla is known first of all as a technology break-through. Of course, good marketing & PR played huge role for the Tesla's success, but it's still secondary. All in all, the article is about a successful product/market fit case. It has nothing to do with technology advances.