Right and it will be massive to make a difference. But to me the bigger issue is that the markets are missing a piece of very important information and so are n

Right and it will be massive to make a difference. But to me the bigger issue is that the markets are missing a piece of very important information and so are not being very efficient in solving the problem. If we internalize the costs, it works as a lever to change consumption, but in my view more importantly it makes the markets more able to allocate resources correctly.