4 ms·
Pretty interesting article but I had to laugh at this: > A subtle refinement (a “graphic tightening” in LEGO’s words) of the 1973 logo for better digital (i.e.
by zik 9y ago
Pretty interesting article but I had to laugh at this:
> A subtle refinement (a “graphic tightening” in LEGO’s words) of the 1973 logo for better digital (i.e. internet) reproduction.
Digital/internet reproduction in 1973? The web wasn't invented until 1990 and didn't really catch on until around 1997. In fact computers didn't exist in the home and the computers that did exist were text based. The personal computer revolution really happened after the IBM PC was released in 1981.
- kevin_thibedeau 9y agoThat logo is from 1998.
- nayuki 9y agoThe refined logo ("graphic tightening" for better digital reproduction) was introduced in 1998.
- pbhjpbhj 9y agoI see they closed the O, widened spacing of the gaps in the prongs of the E, opened the gap in the G, closed the space between the L+E (filled it with outline colour instead of background). Did they also narrow the letters a little (flatten horizontally)? Anything I missed. I can see what would reduce file size, remove some jaggies on colour boundaries of highly compressed images but it seems more likely to be effective with logoed merchandise (like dye-sub t-shirts, etc.). Is there any good analysis somewhere of what the redesign achieved digitally?
- nayuki 9y agoThe new logo thickens the yellow border, and removes fine details such as the yellow line between L and E, and the yellow line within the O. I think in the print world you can assume decent quality like 300 DPI. Whereas the new logo, with its thickening or removal of fine details, is more friendly toward low-resolution computer displays. Look at what happens when those two logos are resized to 60×60 pixels, for example.
- shagie 9y agoRephrased: > Given the 1973 logo ( http://www.logodesignlove.com/images/evolution/lego-logo-12.jpg http://www.logodesignlove.com/images/evolution/lego-logo-12.... ), in 1998 the image was tightened to make it easier to print digitally ( http://www.logodesignlove.com/images/evolution/lego-logo-13.jpg http://www.logodesignlove.com/images/evolution/lego-logo-13.... ) As far as the changes go... look at the removal of white space in the area between the 'L' and 'E' and within the 'O'. Furthermore, the middle bar of the E was made more pronounced, and the upper terminal of the 'G' was made more regular.
- zik 9y agoOh woops. I guess I misread that.