>If you're not growing, you're not facing new challenges. While growth typically introduces new challenges it doesn't assume the opposite -- no growth, no chal

>If you're not growing, you're not facing new challenges. While growth typically introduces new challenges it doesn't assume the opposite -- no growth, no challenges. Changing markets, customer preferences, and competitors' actions -- all that can bring enough challenge even when there is no growth. Even more than that -- if you're growing it most probably means that you don't have major problems with product/market fit. In case of no growth it might mean that you're losing the product/market fit and you still don't know how to fix it, which makes it very challenging.