App prices are all about uncertainty. 90% of apps are total crap. 90% of the non-crap apps are not what you in particular are really hoping for. This makes the

App prices are all about uncertainty. 90% of apps are total crap. 90% of the non-crap apps are not what you in particular are really hoping for. This makes the risk-adjusted cost of finding a good 99c app into $99. If your customers were actually confident that your app really was worth $25 to them, they'd pay it. Unfortunately, it will probably cost you >$25 in marketing to get that across to them.