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A major clickbait technique is to set up an "information gap". The headline almost tells you something interesting, but leaves out the most critical bit. This
by corysama 9y ago
A major clickbait technique is to set up an "information gap". The headline almost tells you something interesting, but leaves out the most critical bit. This makes you feel uncomfortable because you almost had something but ended up deprived and are just one click away from closure.
So, the difference between "An IKEA bowl" and "This IKEA bowl" is that "a bowl" is a complete idea. "This bowl" stresses that it's talking about a specific bowl, but leaves out which bowl it is stressing.
- cr0sh 9y agoI was pretty certain I knew which bowl they were talking about before I clicked thru. While I didn't know the exact name of the bowl, I've been to Ikea enough to have an idea when I'm in the kitchenwares department. Something I like to do when I'm out shopping is to look at products and figure out how to repurpose them into something else; I've often looked at this bowl and said to myself "That would be an almost perfect solar concentrator". Usually, I'm looking to repurpose things for solar power usage or for robotics; Ikea actually has plenty of products to satisfy both.