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“Surprise and delight. Surprise and delight when we announce a product to the world that hasn’t leaked. It’s incredibly impactful, in a really positive way. It’
by joezydeco 9y ago
“Surprise and delight. Surprise and delight when we announce a product to the world that hasn’t leaked. It’s incredibly impactful, in a really positive way. It’s our DNA. It’s our brand. But when leaks get out, that’s even more impactful. It’s a direct hit to all of us.”
"Surprise and Delight" seems more like AppleSpeak for the billions of dollars of free publicity generated when a new product is announced with no prior expectation. That seems to be magnitudes of order larger than, say, a competitor learning about a new Apple cloud service or iTunes feature.
- SkyMarshal 9y agoThat's definitely what they mean, but nothing wrong with that. If that's their business strategy and they've made that clear to their employees who voluntarily joined the company anyway, and some employee undermines or ruins it and costs the company some or all of that value, then that's a fireable offense.
- joezydeco 9y agoThe point was that it seems the financial impact of a leak is not expressed overtly to Apple employees or to the public, just that "it spoils all the hard work and fun we're having". Perhaps it needs to be that expressed that way to the American workers. Putting it all in terms of the bottom line is probably a hollow message when the market cap of your company is approaching a trillion dollars.