Walmart is the closest thing to "discount, no-frills" in the US, however it's 100% a facade. Their prices are realistically no better than chain grocery stores

Walmart is the closest thing to "discount, no-frills" in the US, however it's 100% a facade. Their prices are realistically no better than chain grocery stores like Kroger, yet they do a very good job convincing poorer people that they are. Walmart is also really really gross. It doesn't matter where in the country you go, it feels like a hospital, and mysteriously the people always look like they're one stop away from one. They spent a lot of money and energy trying to roll out in store pickup, 2 day pickup, and online grocery shopping, which I have been reasonably pleased with, but I think this is slowly becoming a death sentence for them. The one thing they're missing is the brand. ALDI doesn't have as much dominance yet. Trader Joes has a bit more, and is all around a great store and reasonably priced compared to Whole Foods.