3 ms·
>Apple is a luxury brand is it? Doesn't look that way when you think about the iPhone and iPad market shares.
by intoverflow2 9y ago
>Apple is a luxury brand
is it? Doesn't look that way when you think about the iPhone and iPad market shares.
- JumpCrisscross 9y agoThey're around 1/3 to 2/5 of smartphones in the United States [1] and about 1/5 worldwide [2]. (About 2/5 of people, worldwide, own a smartphone [3].) Meanwhile, Apple captures something like 90% of global smartphone profits [4]. High-end margin leaders sell luxury products. [1] http://fortune.com/2017/01/18/apple-iphone-market-share-2/ http://fortune.com/2017/01/18/apple-iphone-market-share-2/ [2] https://www.strategyanalytics.com/strategy-analytics/blogs/devices/smartphones/smart-phones/2017/01/31/global-smartphone-shipments-hit-a-record-1.5-billion-units-in-2016 https://www.strategyanalytics.com/strategy-analytics/blogs/d... [3] http://www.pewglobal.org/2016/02/22/smartphone-ownership-rates-skyrocket-in-many-emerging-economies-but-digital-divide-remains/ http://www.pewglobal.org/2016/02/22/smartphone-ownership-rat... [4] http://www.cnbc.com/2016/11/23/apple-captures-record-91-percent-of-global-smartphone-profits-research.html http://www.cnbc.com/2016/11/23/apple-captures-record-91-perc...
- amelius 9y agoAlso, an iPhone is cheaper on a yearly basis than a dog. https://xkcd.com/980/ https://xkcd.com/980/