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I used to work in Amazon Seller Support. It's a complicated issue when you build a platform for selling things, and then let anyone in the world use it without
by bittermang 9y ago
I used to work in Amazon Seller Support. It's a complicated issue when you build a platform for selling things, and then let anyone in the world use it without any training whatsoever.
You got a lot of sellers coming over from sites like eBay, where your listing is your listing. You upload an item to sell, it gets a page all to itself, and you can do whatever you want with the listing quality. Then they migrate over to Amazon because reasons, and can't cope with the fact that items for sale are grouped together with everyone selling that item. This leads to tons of shenanigans like people making up their own UPCs to get their own listings, using the wrong UPCs to get onto more popular listings, and all manner of trickery.
Occasionally you could catch a case with one of these malfested ASINs, and work with the catalog to unwind the broken mess. Unfortunately, more often than not, that wasn't your job to do that. Further, doing that would take a long time, which would destroy your average case resolve time. Better quality of the catalog was not job number one, only metrics, always metrics, ever increasing and eventually impossible to satisfy metrics. As far as I could tell, quality control wasn't anyone's job, and thus it led to the Amazon catalog you have today. It's almost as if Amazon has decided that bad quality listings will lead to low sales, and the problem will eventually sort itself out, but as we can see that has not happened.
For myself, before and after the job, I always look for Shipped and Sold by Amazon. Otherwise, you literally never know what you're going to get, and it's on you as the buyer if you want to take the gamble or wade into the waters of the A to Z return guarantee. But that's a whole other mess for another thread.
- cdubzzz 9y agoThanks for the insight. That sounds about like what I figured while thinking about this. And yeah, I think the "fulfilled by Amazon" filtering is the key to simplify things. It won't always be the best deal (and isn't in this case) but there is a real sense of "risk" with other options - something that I don't think can be solved by the third party store pages and seller feedback.
- acuozzo 9y ago> And yeah, I think the "fulfilled by Amazon" filtering is the key to simplify things. This is actually different from products shipped and sold by Amazon since Amazon now stores and ships products on behalf of its third party sellers as part of its fulfillment program in order to increase the number of products available under Prime. So it's possible to receive a product stored and shipped by Amazon at their own facilities, but sold by a third party seller. The user to whom you replied searches specially for products sold by Amazon itself. Amazon is the seller in this case.
- dboreham 9y agoA revealing peek behind the curtain. Thanks.
- e12e 9y agoI think it's interesting that it appears aliexpress does much better at this - possibly because they don't have any equivalent of "shipped and sold by Amazon"? They don't compete with their power users on an unfair footing.
- sokoloff 9y agoThat "unfair" footing being the brand and logistics expertise that they built from scratch and later offered portions of, generally a la carte, to other sellers on the platform?