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As far as I'm aware, that's not something that Google allows you to do. Is it? It seems more likely that: - Other services have decided not to bid on "Uber".
by Pyxl101 9y ago
As far as I'm aware, that's not something that Google allows you to do. Is it?
It seems more likely that:
- Other services have decided not to bid on "Uber". It may be more useful to bid on general keywords like "taxi" or "black car", etc.
- The price for that keyword is too high to be worth it
- The performance of the ads is poor such that Google doesn't show them.
- It's also possible that Lyft is bidding on the keyword "Uber", but only in certain geographical areas where they're trying to grow their presence.
- idunno246 9y agoIt's indirect. Lyft sets a max price of $0.05 for an ad placement, so uber has to set $0.06 to ensure that they get the ad and lyft doesnt.
- omarchowdhury 9y agoWhat's with everyone chipping in knowledge of things they have no clue about? In your scenario, Google would just put the Lyft ad below the Uber ad in the search results, not make it invisible.
- pbhjpbhj 9y agoWhat stops Uber from making a third party company that outbids Lyft for the 2nd ad? Presumably it's just not worth it, people click the first ad or skip to the results?
- omarchowdhury 9y agoThat is against Google TOS.
- ikeboy 9y agohttps://www.google.com/search?q=credit+card+report https://www.google.com/search?q=credit+card+report Ads for both freecreditreport.com and experian.com display, owned by the same company
- TomMarius 9y agoYou can have multiple ads.
- omarchowdhury 9y agoNot showing up for the same keyword, no you can't, without breaking Google's TOS.
- TomMarius 9y agoIt's not against Google TOS in many cases.
- soared 9y agoNo it is not something Google allows. But for big brands they manually disallow paid results (see "Nike"). I don't see any ads on the uber results page.
- Buge 9y agoI search nike on google and I get an ad. The ad is for nike.
- robryan 9y agoThere is some mechanism where you can take control of your trademark on adwords.
- omarchowdhury 9y agoYou can only report misuse of your trademark in the ad content, but Google has no problem with trademark bidding.