5 ms·

Contrary to what other commenters believe, this is the way that all PPC systems work - search for "Uber" on Google, Bing, etc and you're guaranteed to see a Lyf

• ikeboy 9y ago
  just did in incognito and saw an uber ad but no lyft one
  • jlarocco 9y ago
    No doubt Uber paid a lot of money for that to be the case...
    • Buge 9y ago
      They're paying money so that I don't see ads? That seems quite nice of them.
      • jlarocco 9y ago
        Not sure if you're being facetious or not, but they're paying Google to not show ads for their competitors when a person searches for "uber".
        • Pyxl101 9y ago
          As far as I'm aware, that's not something that Google allows you to do. Is it? It seems more likely that: - Other services have decided not to bid on "Uber". It may be more useful to bid on general keywords like "taxi" or "black car", etc. - The price for that keyword is too high to be worth it - The performance of the ads is poor such that Google doesn't show them. - It's also possible that Lyft is bidding on the keyword "Uber", but only in certain geographical areas where they're trying to grow their presence.
          • idunno246 9y ago
            It's indirect. Lyft sets a max price of $0.05 for an ad placement, so uber has to set $0.06 to ensure that they get the ad and lyft doesnt.
            • omarchowdhury 9y ago
              What's with everyone chipping in knowledge of things they have no clue about? In your scenario, Google would just put the Lyft ad below the Uber ad in the search results, not make it invisible.
              • pbhjpbhj 9y ago
                What stops Uber from making a third party company that outbids Lyft for the 2nd ad? Presumably it's just not worth it, people click the first ad or skip to the results?
                • omarchowdhury 9y ago
                  That is against Google TOS.
                  • ikeboy 9y ago
                    https://www.google.com/search?q=credit+card+report https://www.google.com/search?q=credit+card+report Ads for both freecreditreport.com and experian.com display, owned by the same company
              • TomMarius 9y ago
                You can have multiple ads.
                • omarchowdhury 9y ago
                  Not showing up for the same keyword, no you can't, without breaking Google's TOS.
  • deleted 9y ago
    [deleted]
  • jasonlotito 9y ago
    http://imgur.com/a/dASeT http://imgur.com/a/dASeT Lyft and Uber.
• thaumasiotes 9y ago
  Googled "uber". Top result: ad - www.uber.com Second result: ad - www.lyft.com/Uber_Drivers/Join_Lyft Third result: organic - www.uber.com There should be more results, but they aren't visible without scrolling down. Frankly, I find that more disturbing than anything else about this.
  • B1FF_PSUVM 9y ago
    Welcome to 1997.
  • Buge 9y ago
    The Uber result for me also gives me 5 internal links to uber.com and a "more results from uber.com" link. Also in the sidebar I get a link to Uber's wikipedia page, as well as various information about the company, and links to competitors such as Lyft and Sidecar.
• nl 9y ago
  No, Google enforces trademarks after a complaint by the owner. I believe competitors can still bid for that word, but cannot misuse it (ie, make misleading claims, or claim to be that company) See https://support.google.com/adwordspolicy/answer/6118 https://support.google.com/adwordspolicy/answer/6118