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This is terrible advice. A C-level will see you as a rogue engineer. He will trust his managerial layers over a peon. I know this as I spent far too long being

This is terrible advice. A C-level will see you as a rogue engineer. He will trust his managerial layers over a peon. I know this as I spent far too long being that rogue, peon engineer, screaming into the void. I just didn't get it. It's not about the tech used, and it never has been. It's about being enterprisey. The grandparent is correct. This is 100% a political problem. We have a bad habit of discounting such problems in tech. We shouldn't do that anymore. Life is much better when you cooperate, instead of fighting an uphill battle. Compact, reasonable solutions are the domain of startups. Bloating the engineering layer beyond any reasonable limit is an inherent cost of growing the company, and we shouldn't try to counteract that. We must operate within the framework we're given. The political concerns extend beyond the company's own internals. They must appear enterprisey if they expect to be treated enterprisey. Today, enterprises have "data science" departments and blow $100k/mo on useless crap. If they're not doing that, it's a liability for the whole company, not just from the petty territorial perspective of one individual. It doesn't matter that it's possible to accomplish the same thing with one one-hundredth of the monthly expense. The enterprise signaling is worth the cost.

jimbokun 9y ago
What is the concrete ROI on being "enterprisey"? Google, Facebook, Amazon, Apple are definitely not enterprisey, and I don't think it has hurt their profits. I think they tend to be pretty frugal, overall, when spending their own money on hardware and infrastructure. And I bet if the "enterprisey" company ever tries to compete with a company like Google, Facebook, Amazon, or Apple, they will be destroyed in that market.
- cookiecaper 9y ago
  >What is the concrete ROI on being "enterprisey"? Like most things that matter, the value of enterprise signaling is abstract, but it is undervalued at the company's peril. There are real consequences to getting it wrong, even if they're not directly measurable. >And I bet if the "enterprisey" company ever tries to compete with a company like Google, Facebook, Amazon, or Apple, they will be destroyed in that market. There are entire bodies of work on the question of when an enterprisey dynamic is better suited than a "disruptive" dynamic, to use Clayton Christensen's term, and vice-versa. Such questions are not straightforward because in business, the winner is not the best technician. Good technology can give you an advantage if it's used right, but there is much more to business than just having the tech down. Most people cannot value the technology on its merits, and it therefore does not enter into their purchasing decision.
  - SimbaOnSteroids 9y ago
    Maybe I'm being naïve but wouldn't it make sense to run the $400 solution and use the remaining $99600 to develope something that gets $99600 worth of work done?
    - scryder 9y ago
      You're not being naïve and if you're thinking in terms of maximizing positive company financial impact, you're correct. At the scale of most major, non-startup tech companies, however, 99k worth of work is miniscule: it is less than the cost of a single fully-loaded engineer's salary and benefits package. We can look at the manager based on this and see his choice from two angles, depending on if we assume he has good or bad faith for the company: >Good faith: "The large team is effectively guaranteed to succeed. The likelihood that the 400 dollar solution works is an unknown quantity, and since that single engineer made it in the first place, I'd be putting a lot of negotiation power in his hands to ask for some large portion of the savings back as pay, meaning it's less likely we succeed and extremely possible he goes rogue. I'll go with the team." >Bad faith: "The company doesn't care about the difference between those numbers, they're the same at our scale. If I can waste ten people's time and net a sexy resume boost out of it for that little cost to the company, I'm probably the best manager they have. No, you're not going to get to sabotage my next job if you're not going to do any work helping me spin this as somehow being better for my resume than me running a department with 10 people under me. Actually, I've got an idea about that! I'm sure I can find something either wrong with your solution (or you) that allows me to say I tried for the savings, and after that failed, I went for the department I wanted anyways. I love a good compromise, don't you?"
      - cookiecaper 9y ago
        > I'm sure I can find something either wrong with your solution (or you) that allows me to say I tried for the savings Spot on. I'm getting flashbacks just reading this! It's so easy to create FUD around "the $400 solution" that it's laughable. ----- Upper management will be filled with so many questions: * "If this is so cheap, why isn't everyone doing it this way? Surely all those important people wouldn't be wasting money, so there's gotta be something we're missing here." * "What have we been paying 4 guys to do this whole time? Surely they would've figured this out earlier if it could've been done this way. I hope my boss doesn't hear that I've had a completely redundant department this whole time..." * "If it sounds too good to be true, it probably is. This guy is probably just trying to supplant my trusted middle manager by making him look like a money-waster. I need to tell my secretary to filter my emails better..." ----- And middle management can easily say: * "While Bob is able to get the same output right now, he is doing it in a non-scalable way that will have to be rewritten over and over again as we grow. Our way costs more upfront but it will allow us to expand to fulfill EXECS_WILDEST_DREAMS. You don't want to go down the day that you're featured in Fortune Magazine because Bob's data analysis script hammered the database, do you? We should use the solution you wisely previously approved, the solution on which you heard that compelling talk at CIOConf last year. It is much better than being penny wise and pound foolish!" * "If I pull up Monster.com right now, there are 500 Hadoop candidates in our area. How many 'Bob's Data Processing Toolkit' candidates are there? We would be painting ourselves into a corner, and if Bob ever left us, we would be stranded." * "I too was amazed by Bob's Data Processing Toolkit, and I enthusiastically tried it. Unfortunately, my best employee Sally pointed out that Bob's Toolkit causes disruptive fits of packet spasm in the switch hardware, threatening our whole network. I asked him to fix this but he says that he doesn't even think that problem is a real thing. Yes, he had the gall to impugn my best employee, Sally! He is clearly in denial about this and too close to see the impact objectively, so I put him on another task. [Under breath: he is also clearly a sexist pig, and we're lucky Sally didn't call HR.] "It was a valiant effort and I do indeed applaud Bob for his attempts and concern for the company's well-being, and I assure you, Mr. Upper Manager, that we are continuing to analyze his Toolkit's mechanisms in depth and we will apply all savings and optimizations that we can. However, as you know, if it seems too good to be true, it probably is, and it is just not realistic that a Very Important Company like ours could handle all of our Very Important Data for less than half the cost of your car payment each month."
- orisa2 9y ago
  It's interesting that's the connotation that was brought to mind for you. In the context of this thread, Google, Facebook, and Amazon are the definition of enterprise infrastructure. Google laid the ground work for much of the enterprise big data infrastructure. They've also developed buzz worthy software such as kubernetes, and spanner. Facebook and Google both are known for big data machine learning. Amazon brought the cloud to the mainstream, and offer many popular big data services through AWS. In general, there are few companies in the world who operate near the scale, with the reliability of these giants. I think you're conflating enterprise with old and stuffy, and non-enterprise with bright colors and cutting edge technology. When I think of enterprise I think of software that needs to operate at scale with strict requirements on performance and uptime. Apple loses a lot of the talent to other companies, and has never really been known having strong technology, so I understand that.
  - threeseed 9y ago
    > Apple loses a lot of the talent to other companies, and has never really been known having strong technology, so I understand that. That statement is just ridiculous. Apple innovates a lot in the mobile and desktop spaces and on the software side they have pushed a lot of projects forward e.g. WebKit, LLVM. They also run some very large web services e.g. iCloud, Messages which are on par with some of the challenges Google and Facebook have.
    - pjmlp 9y ago
      You should talk to iOS developers about iCloud.
      - deleted 9y ago
        [deleted]
      - threeseed 9y ago
        100M people have downloaded apps I wrote. I know all about the issues with iCloud. But as a web service that underpins so much of iOS it is still on a scale and complexity that rivals anything Google and Facebook has. Apple doesn't get enough credit for actually make this work on a daily basis.
- deleted 9y ago
  [deleted]
- brational 9y ago
  That's maybe a bad example as those companies all actually make use of the more expensive infrastructure. A better question is what ROI does generic non-tech enterprise company X get from standing up a huge data science team for simple data management problems.
- threeseed 9y ago
  Have you actually worked for any of those companies ? I have. And I can assure they absolutely fall under the definition of an enterprise. Sure they develop a lot of technology in house but they still have significant amounts of classic, enterprise technologies. Especially in the "business" side.
- thisisit 9y ago
  I am always amazed by why people think Google, FB, Amazon etc as something above the rest of the IT world. As if there are no managers (non-tech) or developers with a bias tool preference or people working with a particular agenda. Many times these issues are not in the core product teams. Companies tend to hire the best and frugal on spending as it shows up as COGS in their finance reports. Issues crop up when it comes to non-core product teams. Example a business intelligence (BI) team is more prone to over spend time and money on getting huge clusters with "big data" because they perceive their users needing data in real time.
- MR4D 9y ago
  You just mentioned 4 of the most valuable companies on the planet, who mostly got that way because of an awesome ability to rationality engineer their way out of a corner, and now you want to expect that rather than being best in class that they are merely average???? Because that's what you are doing with your statement above. The reason they are the Google, FB, etc of the world is _because_ of that unique capability. Do you honestly think there is, say, a hospital, anywhere on this planet that can hold a candle to what they do everyday? The poster above was simply stating what the normal world looks and acts like.
bschwindHN 9y ago
This kind of thinking is what creates so much madness in the programming world. I don't know where you work but it sounds like hell.
- cookiecaper 9y ago
  My advice is to learn to enjoy the ride and let the company worry about its own business. Alienating people just to make a point does not end up at a happy place. I've learned this only after long years of getting beat up before finally deciding to accept the lesson.
- FLUX-YOU 9y ago
  >This kind of thinking is what creates so much madness in the programming world. I don't know where you work but it sounds like hell. At some point, enough developers/managers will begin to take advantage of the system until executives wise up. It's also possible that this is the CTO/CIO/management's first real position where they can throw around $100k projects out of a multi-million dollar budget and they are simply learning the ropes. It's also again possible that the company has so much cash devoted to this department that no one cares because they are collecting large paychecks. In which case, you're likely acting against your best interest (long and short term) to not take advantage of it.
  - scryder 9y ago
    >At some point, enough developers/managers will begin to take advantage of the system until executives wise up. They only wise up if they have data that tells them they need to. Who is the source of that data? Developers and managers. This is why it is very, very hard for big companies to stay agile: the management hierarchy insulates self-interested managers from consequences.
CiPHPerCoder 9y ago
> The political concerns extend beyond the company's own internals. They must appear enterprisey if they expect to be treated enterprisey. Today, enterprises have "data science" departments and blow $100k/mo on useless crap. If they're not doing that, it's a liability for the whole company, not just from the petty territorial perspective of one individual. It doesn't matter that it's possible to accomplish the same thing with one one-hundredth of the monthly expense. The enterprise signaling is worth the cost. This is a great opportunity to sell $400/mo. enterprise solutions for $100k/mo.
- nickpsecurity 9y ago
  It's also potentially a good way to fund high-security implementations. Get the protocols, data formats, and so on that you cant easily change right ahead of time. Design rest for easy modification. Rapidly build product with just enough assurance. Focus on sales, support, and integration contracts. Eventually shift to rewriting the thing a bit at a time for high security/QA with any reusable components dual-licensed. If enough money comes in, pay hardware team to put together some secure, RISC-V servers on top of that.
unethical_ban 9y ago
You're presenting a dichotomy. Alienate superiors by communicating erratically or without solutions; or be a willing accomplice to incompetence and fraud.
- cookiecaper 9y ago
  I don't understand your interpretation. The company knows that there are cheaper ways to accomplish the task, but they don't care. They've made the knowing acknowledgement to spend on a solution that costs more on the belief that they are extracting some value from the additional cost. The key is that that value is not strictly technical. You can present a technical solution that is cheaper, but doesn't offer the non-technical value they derive from being a player on the "Big Data" scene. They can say "Yeah, we use our main guy's Perl script" or they can say "Yeah, we use Hadoop". Is the value in that worth $99k per month? That's a subjective judgment for each company to make based on their specific circumstances.
  - arielb1 9y ago
    Performance is really not something you can design from scratch. If you are using Hadoop for a 1GB job, it's likely that you have architectural bottlenecks that will prevent you from scaling to multiple-terabyte workloads anyway. And if you overcomplicate things, you can easily get to a state where there are 2 guys that both half-understood the Hadoop setup, but both left for different startups. Complexity alone does not make things simpler. Of course, you can provide the non-technical value of providing ~training~ makework and resume lines for 10 code monkeys and their managers, but that is not really value to the company.
    - cookiecaper 9y ago
      If the company uses Hadoop, it can a) get its engineers to give a talk at a Hadoop conference, resulting in marketing [logo shown prominently around the conference], PR, and recruitment gainz; b) get articles published about how the company uses cutting edge technology to do new things and all the other CIOs and big shots better listen up, resulting in prestige, PR, and recruitment gainz; (this happened to a client in real life) c) reasonably field interrogatory questions from other fad followers, whether they are investors, journalists, peers, or whomever. When asked "How is YourCorp using data science and Big Data?", being able to say "We have a team working with that" is much better than having to say "Our guy Bob says that's just a fad, so we don't really 'do that'". This is basically a PR gain, but it means that investors and clients will feel the company is cutting edge, instead of backward philistines who listen to Bob all the time. I could go on but it's pretty boring. The point is that business is all about the customer's perception of the company as something to which they want to give money. If the business does not appear to be following the trends, they will be substantially harmed, because people do not want to get involved with an outmoded business. Being perceived as the last to adopt a new technology looks bad.
flamedoge 9y ago
jesus.. it's like bad investment keeps demanding more investment.. all waiting to blow over.

jimbokun 9y ago

What is the concrete ROI on being "enterprisey"? Google, Facebook, Amazon, Apple are definitely not enterprisey, and I don't think it has hurt their profits. I think they tend to be pretty frugal, overall, when spending their own money on hardware and infrastructure. And I bet if the "enterprisey" company ever tries to compete with a company like Google, Facebook, Amazon, or Apple, they will be destroyed in that market.

cookiecaper 9y ago
>What is the concrete ROI on being "enterprisey"? Like most things that matter, the value of enterprise signaling is abstract, but it is undervalued at the company's peril. There are real consequences to getting it wrong, even if they're not directly measurable. >And I bet if the "enterprisey" company ever tries to compete with a company like Google, Facebook, Amazon, or Apple, they will be destroyed in that market. There are entire bodies of work on the question of when an enterprisey dynamic is better suited than a "disruptive" dynamic, to use Clayton Christensen's term, and vice-versa. Such questions are not straightforward because in business, the winner is not the best technician. Good technology can give you an advantage if it's used right, but there is much more to business than just having the tech down. Most people cannot value the technology on its merits, and it therefore does not enter into their purchasing decision.
- SimbaOnSteroids 9y ago
  Maybe I'm being naïve but wouldn't it make sense to run the $400 solution and use the remaining $99600 to develope something that gets $99600 worth of work done?
  - scryder 9y ago
    You're not being naïve and if you're thinking in terms of maximizing positive company financial impact, you're correct. At the scale of most major, non-startup tech companies, however, 99k worth of work is miniscule: it is less than the cost of a single fully-loaded engineer's salary and benefits package. We can look at the manager based on this and see his choice from two angles, depending on if we assume he has good or bad faith for the company: >Good faith: "The large team is effectively guaranteed to succeed. The likelihood that the 400 dollar solution works is an unknown quantity, and since that single engineer made it in the first place, I'd be putting a lot of negotiation power in his hands to ask for some large portion of the savings back as pay, meaning it's less likely we succeed and extremely possible he goes rogue. I'll go with the team." >Bad faith: "The company doesn't care about the difference between those numbers, they're the same at our scale. If I can waste ten people's time and net a sexy resume boost out of it for that little cost to the company, I'm probably the best manager they have. No, you're not going to get to sabotage my next job if you're not going to do any work helping me spin this as somehow being better for my resume than me running a department with 10 people under me. Actually, I've got an idea about that! I'm sure I can find something either wrong with your solution (or you) that allows me to say I tried for the savings, and after that failed, I went for the department I wanted anyways. I love a good compromise, don't you?"
    - cookiecaper 9y ago
      > I'm sure I can find something either wrong with your solution (or you) that allows me to say I tried for the savings Spot on. I'm getting flashbacks just reading this! It's so easy to create FUD around "the $400 solution" that it's laughable. ----- Upper management will be filled with so many questions: * "If this is so cheap, why isn't everyone doing it this way? Surely all those important people wouldn't be wasting money, so there's gotta be something we're missing here." * "What have we been paying 4 guys to do this whole time? Surely they would've figured this out earlier if it could've been done this way. I hope my boss doesn't hear that I've had a completely redundant department this whole time..." * "If it sounds too good to be true, it probably is. This guy is probably just trying to supplant my trusted middle manager by making him look like a money-waster. I need to tell my secretary to filter my emails better..." ----- And middle management can easily say: * "While Bob is able to get the same output right now, he is doing it in a non-scalable way that will have to be rewritten over and over again as we grow. Our way costs more upfront but it will allow us to expand to fulfill EXECS_WILDEST_DREAMS. You don't want to go down the day that you're featured in Fortune Magazine because Bob's data analysis script hammered the database, do you? We should use the solution you wisely previously approved, the solution on which you heard that compelling talk at CIOConf last year. It is much better than being penny wise and pound foolish!" * "If I pull up Monster.com right now, there are 500 Hadoop candidates in our area. How many 'Bob's Data Processing Toolkit' candidates are there? We would be painting ourselves into a corner, and if Bob ever left us, we would be stranded." * "I too was amazed by Bob's Data Processing Toolkit, and I enthusiastically tried it. Unfortunately, my best employee Sally pointed out that Bob's Toolkit causes disruptive fits of packet spasm in the switch hardware, threatening our whole network. I asked him to fix this but he says that he doesn't even think that problem is a real thing. Yes, he had the gall to impugn my best employee, Sally! He is clearly in denial about this and too close to see the impact objectively, so I put him on another task. [Under breath: he is also clearly a sexist pig, and we're lucky Sally didn't call HR.] "It was a valiant effort and I do indeed applaud Bob for his attempts and concern for the company's well-being, and I assure you, Mr. Upper Manager, that we are continuing to analyze his Toolkit's mechanisms in depth and we will apply all savings and optimizations that we can. However, as you know, if it seems too good to be true, it probably is, and it is just not realistic that a Very Important Company like ours could handle all of our Very Important Data for less than half the cost of your car payment each month."
orisa2 9y ago
It's interesting that's the connotation that was brought to mind for you. In the context of this thread, Google, Facebook, and Amazon are the definition of enterprise infrastructure. Google laid the ground work for much of the enterprise big data infrastructure. They've also developed buzz worthy software such as kubernetes, and spanner. Facebook and Google both are known for big data machine learning. Amazon brought the cloud to the mainstream, and offer many popular big data services through AWS. In general, there are few companies in the world who operate near the scale, with the reliability of these giants. I think you're conflating enterprise with old and stuffy, and non-enterprise with bright colors and cutting edge technology. When I think of enterprise I think of software that needs to operate at scale with strict requirements on performance and uptime. Apple loses a lot of the talent to other companies, and has never really been known having strong technology, so I understand that.
- threeseed 9y ago
  > Apple loses a lot of the talent to other companies, and has never really been known having strong technology, so I understand that. That statement is just ridiculous. Apple innovates a lot in the mobile and desktop spaces and on the software side they have pushed a lot of projects forward e.g. WebKit, LLVM. They also run some very large web services e.g. iCloud, Messages which are on par with some of the challenges Google and Facebook have.
  - pjmlp 9y ago
    You should talk to iOS developers about iCloud.
    - deleted 9y ago
      [deleted]
    - threeseed 9y ago
      100M people have downloaded apps I wrote. I know all about the issues with iCloud. But as a web service that underpins so much of iOS it is still on a scale and complexity that rivals anything Google and Facebook has. Apple doesn't get enough credit for actually make this work on a daily basis.
deleted 9y ago
[deleted]
brational 9y ago
That's maybe a bad example as those companies all actually make use of the more expensive infrastructure. A better question is what ROI does generic non-tech enterprise company X get from standing up a huge data science team for simple data management problems.
threeseed 9y ago
Have you actually worked for any of those companies ? I have. And I can assure they absolutely fall under the definition of an enterprise. Sure they develop a lot of technology in house but they still have significant amounts of classic, enterprise technologies. Especially in the "business" side.
thisisit 9y ago
I am always amazed by why people think Google, FB, Amazon etc as something above the rest of the IT world. As if there are no managers (non-tech) or developers with a bias tool preference or people working with a particular agenda. Many times these issues are not in the core product teams. Companies tend to hire the best and frugal on spending as it shows up as COGS in their finance reports. Issues crop up when it comes to non-core product teams. Example a business intelligence (BI) team is more prone to over spend time and money on getting huge clusters with "big data" because they perceive their users needing data in real time.
MR4D 9y ago
You just mentioned 4 of the most valuable companies on the planet, who mostly got that way because of an awesome ability to rationality engineer their way out of a corner, and now you want to expect that rather than being best in class that they are merely average???? Because that's what you are doing with your statement above. The reason they are the Google, FB, etc of the world is _because_ of that unique capability. Do you honestly think there is, say, a hospital, anywhere on this planet that can hold a candle to what they do everyday? The poster above was simply stating what the normal world looks and acts like.

bschwindHN 9y ago

This kind of thinking is what creates so much madness in the programming world. I don't know where you work but it sounds like hell.

cookiecaper 9y ago
My advice is to learn to enjoy the ride and let the company worry about its own business. Alienating people just to make a point does not end up at a happy place. I've learned this only after long years of getting beat up before finally deciding to accept the lesson.
FLUX-YOU 9y ago
>This kind of thinking is what creates so much madness in the programming world. I don't know where you work but it sounds like hell. At some point, enough developers/managers will begin to take advantage of the system until executives wise up. It's also possible that this is the CTO/CIO/management's first real position where they can throw around $100k projects out of a multi-million dollar budget and they are simply learning the ropes. It's also again possible that the company has so much cash devoted to this department that no one cares because they are collecting large paychecks. In which case, you're likely acting against your best interest (long and short term) to not take advantage of it.
- scryder 9y ago
  >At some point, enough developers/managers will begin to take advantage of the system until executives wise up. They only wise up if they have data that tells them they need to. Who is the source of that data? Developers and managers. This is why it is very, very hard for big companies to stay agile: the management hierarchy insulates self-interested managers from consequences.

CiPHPerCoder 9y ago

> The political concerns extend beyond the company's own internals. They must appear enterprisey if they expect to be treated enterprisey. Today, enterprises have "data science" departments and blow $100k/mo on useless crap. If they're not doing that, it's a liability for the whole company, not just from the petty territorial perspective of one individual. It doesn't matter that it's possible to accomplish the same thing with one one-hundredth of the monthly expense. The enterprise signaling is worth the cost. This is a great opportunity to sell $400/mo. enterprise solutions for $100k/mo.

nickpsecurity 9y ago
It's also potentially a good way to fund high-security implementations. Get the protocols, data formats, and so on that you cant easily change right ahead of time. Design rest for easy modification. Rapidly build product with just enough assurance. Focus on sales, support, and integration contracts. Eventually shift to rewriting the thing a bit at a time for high security/QA with any reusable components dual-licensed. If enough money comes in, pay hardware team to put together some secure, RISC-V servers on top of that.

unethical_ban 9y ago

You're presenting a dichotomy. Alienate superiors by communicating erratically or without solutions; or be a willing accomplice to incompetence and fraud.

cookiecaper 9y ago
I don't understand your interpretation. The company knows that there are cheaper ways to accomplish the task, but they don't care. They've made the knowing acknowledgement to spend on a solution that costs more on the belief that they are extracting some value from the additional cost. The key is that that value is not strictly technical. You can present a technical solution that is cheaper, but doesn't offer the non-technical value they derive from being a player on the "Big Data" scene. They can say "Yeah, we use our main guy's Perl script" or they can say "Yeah, we use Hadoop". Is the value in that worth $99k per month? That's a subjective judgment for each company to make based on their specific circumstances.
- arielb1 9y ago
  Performance is really not something you can design from scratch. If you are using Hadoop for a 1GB job, it's likely that you have architectural bottlenecks that will prevent you from scaling to multiple-terabyte workloads anyway. And if you overcomplicate things, you can easily get to a state where there are 2 guys that both half-understood the Hadoop setup, but both left for different startups. Complexity alone does not make things simpler. Of course, you can provide the non-technical value of providing ~training~ makework and resume lines for 10 code monkeys and their managers, but that is not really value to the company.
  - cookiecaper 9y ago
    If the company uses Hadoop, it can a) get its engineers to give a talk at a Hadoop conference, resulting in marketing [logo shown prominently around the conference], PR, and recruitment gainz; b) get articles published about how the company uses cutting edge technology to do new things and all the other CIOs and big shots better listen up, resulting in prestige, PR, and recruitment gainz; (this happened to a client in real life) c) reasonably field interrogatory questions from other fad followers, whether they are investors, journalists, peers, or whomever. When asked "How is YourCorp using data science and Big Data?", being able to say "We have a team working with that" is much better than having to say "Our guy Bob says that's just a fad, so we don't really 'do that'". This is basically a PR gain, but it means that investors and clients will feel the company is cutting edge, instead of backward philistines who listen to Bob all the time. I could go on but it's pretty boring. The point is that business is all about the customer's perception of the company as something to which they want to give money. If the business does not appear to be following the trends, they will be substantially harmed, because people do not want to get involved with an outmoded business. Being perceived as the last to adopt a new technology looks bad.

flamedoge 9y ago

jesus.. it's like bad investment keeps demanding more investment.. all waiting to blow over.