I don't know how many of you have kids, but the iPad is a revolution for kids. They can literally start using it independently from age 2. I think most families

I don't know how many of you have kids, but the iPad is a revolution for kids. They can literally start using it independently from age 2. I think most families will have at least one in the house. They also have a very long service life. That's probably a big reason why the growth rate doesn't compare well to the iPhone. The upgrade cycle is like 5-6 years, not 1-2. I've thought a lot about Steve Jobs' "cars vs trucks" analogy.[1] Personally I don't use the iPad much anymore, owing to the narrowing of the gap between my bigger phone and slimmer, all-flash Macbook. But although I work in tech I don't see my Mac as just a "truck". I prefer it for web browsing, email, writing, etc., all "car-like" things. If you had a car and a truck in the garage you probably wouldn't pick the truck to drive the kids to school.. but that's what I do with my Mac, metaphorically speaking. So I would expand the analogy slightly. If iPads are cars and desktop computers are trucks, then Macbooks are the SUVs. Still a very appealing choice for regular non-industrial users who just want a bit more capability. [1] http://allthingsd.com/20130109/steve-jobs-was-right-tablets-are-cars-pcs-are-trucks/ http://allthingsd.com/20130109/steve-jobs-was-right-tablets-...