I'd say the CEO acts as the primary role model and the employees/company often reflect the attitude of the CEO. Think of the workplace stereotypes of amazon - c

I'd say the CEO acts as the primary role model and the employees/company often reflect the attitude of the CEO. Think of the workplace stereotypes of amazon - customer focused, google - side projects, spacex - mission, uber/oracle - aholes, apple - design, microsoft - developers , facebook - hackers, etc.. the CEO sets the tone and if you agree with it you'd probably like working there :)